Why migrate from a custom platform to Shopify?
Choosing to migrate away from your custom ecommerce platform can be daunting, especially if it’s a legacy solution that’s become deeply embedded into your business processes.
Retailers often think they will lose control or fail to feature-match bespoke functionality, if they move from a custom platform to Shopify or an equivalent SaaS platform.
However, if your custom platform is slowing down innovation, leading to a build up of technical debt and creating time-consuming manual work for your team, then migrating to a flexible, scalable and cost-effective solution like Shopify Plus could unlock significant benefits for your business.
- Increased agility and ownership – Shopify users can easily implement changes themselves with code-free customisations, rather than having to outsource even the smallest of edits to costly developers.
- Powerful native functionality – Shop Pay, the platform’s native payments solution, is advertised as the highest-converting checkout on the market.
- Extensive app ecosystem – Shopify retailers have a wealth of thoroughly tested integrations at their fingertips, with many solution providers taking a ‘Shopify-first’ approach to app development.
- High degree of customisation – The significant majority of Swanky’s clients push Shopify Plus beyond a typical ‘out of the box’ configuration. We can achieve much more with a native Shopify project than is sometimes thought possible. Other brands look to leverage a Headless or Composable approach to building with Shopify.
- Reduced total cost of ownership – Retailers typically see cost reductions when migrating from a custom platform to Shopify Plus (alongside an uplift in performance).
- International scalability – Functionality such as Shopify Markets and expansion stores make for compelling solutions for retailers interested in expanding internationally.
