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REASONS TO MIGRATE

Why migrate from a custom platform to Shopify?

Choosing to migrate away from your custom ecommerce platform can be daunting, especially if it’s a legacy solution that’s become deeply embedded into your business processes.

Retailers often think they will lose control or fail to feature-match bespoke functionality, if they move from a custom platform to Shopify or an equivalent SaaS platform.

However, if your custom platform is slowing down innovation, leading to a build up of technical debt and creating time-consuming manual work for your team, then migrating to a flexible, scalable and cost-effective solution like Shopify Plus could unlock significant benefits for your business.

  • Increased agility and ownership – Shopify users can easily implement changes themselves with code-free customisations, rather than having to outsource even the smallest of edits to costly developers.
  • Powerful native functionality – Shop Pay, the platform’s native payments solution, is advertised as the highest-converting checkout on the market.
  • Extensive app ecosystem – Shopify retailers have a wealth of thoroughly tested integrations at their fingertips, with many solution providers taking a ‘Shopify-first’ approach to app development.
  • High degree of customisation – The significant majority of Swanky’s clients push Shopify Plus beyond a typical ‘out of the box’ configuration. We can achieve much more with a native Shopify project than is sometimes thought possible. Other brands look to leverage a Headless or Composable approach to building with Shopify.
  • Reduced total cost of ownership – Retailers typically see cost reductions when migrating from a custom platform to Shopify Plus (alongside an uplift in performance).
  • International scalability – Functionality such as Shopify Markets and expansion stores make for compelling solutions for retailers interested in expanding internationally.

TALK TO US ABOUT MIGRATING FROM A CUSTOM PLATFORM

Case Study: Custom platform to Shopify Plus migration for daysoft®

When the team at leading international contact lens brand daysoft® approached us about migrating from their custom-built platform, they were struggling with:

  • increasing order volumes placing a strain on their existing site;
  • team members being tied up with repetitive admin tasks;
  • restricted access to analytics and reporting;
  • limited ability to easily integrate apps; and
  • challenges launching into other locations.

A flexible and reliable solution for high-volume businesses with ambitions to scale cross-border, Shopify Plus was soon validated as a great fit for daysoft®.

We ensured a smooth transition from their custom platform, creating an award-winning Shopify Plus site with an improved experience for both the daysoft® team and the brand’s customers.

READ THE CASE STUDY
HOW IT WORKS

What does a migration to Shopify involve?

Our industry-leading technical specialists are highly experienced in migrations to Shopify Plus. They’ve honed a reliable, risk-mitigated approach to replatforming that prioritises the smooth and secure migration of all relevant website data.

Discovery & analysis

During a detailed discovery period, we will examine your custom platform, your tech stack and any existing bespoke-built functionality. We’ll then scope out your migration to Shopify, consulting on any custom development required.

Page template design

Next, the project transitions into its design phase. Here, our team of UX/UI designers will leverage detailed brand research, ecommerce best practice and consumer psychology to create page template designs.

Third party integrations

Our technical specialists will architect a Shopify tech stack of complementary tools, designed to scale with your business. We’ll also complete any custom development work required to integrate third party apps.

Product data setup and import

Your product data will be exported from your custom site and configured into a format that’s suitable for importing into Shopify.

Shopify Plus store development

It’s then time for our developers to create your high-performance Shopify store. This phase includes any custom development work in scope, as well as subscription and payment gateway migrations if needed.

Order and customer data import

We will export your order and customer data from your custom website, before it’s formatted accordingly and imported into Shopify.

Testing

Our dedicated QA team will thoroughly test your Shopify site according to the functional specification outlined earlier in the project. Your team will be invited to undertake user acceptance testing during this stage as well.

Training & support

To ensure your team feels supported once your Shopify store goes live, Swanky will provide training on the platform’s core functionality.

MIGRATION SUCCESS STORIES

Ecommerce replatforming case studies

We’ve completed migrations to Shopify Plus for enterprise businesses and challenger brands across the globe.

LATEST MIGRATION ARTICLES

Shopify migration resources

Talk to us about migrating from a custom platform to Shopify Plus.

Get in touch with our certified Shopify Plus Experts to discuss your migration needs.

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