Award-Winning Shopify Plus CRO Agency
Our data-driven optimisation and experimentation programs have generated tens of millions of pounds of additional revenue for clients all over the world.
OUR CONVERSION RATE OPTIMISATION SERVICE
Our award-winning team of CRO specialists design, implement and monitor commercially-guided ecommerce testing programs.
Swanky is recognised as one of the leading experimentation and optimisation teams in Europe. Our strategic, data-led application of creative CRO techniques drives exceptional outcomes for ambitious ecommerce brands across the globe.
We are passionate about doing CRO “right”. We’ve refined a rigorous and sophisticated “test and learn” approach that sees us leverage detailed data analysis, UX design, technical innovation and the latest split and multivariate testing tools to turn traffic into customers.
Unlike most CRO agencies, we conduct all campaign consultation, analysis, development and testing in-house. Our Growth Accelerator team is fully equipped with strategy, design and development resources, providing you with a one-stop-shop for insight-led, ROI-maximising CRO programs.
“Our collaboration with Swanky allowed us to improve customer interaction with our brand and online store. This has enabled us to achieve great growth as a company and is a testament to the effectiveness of data-driven experimentation.”
Liam Hanlon, CCO at Shackleton
We start by defining your top-line goals, unique to your business. It’s also important to outline how we’ll measure success once testing begins.
Our dedicated Data & Analytics team uses traffic evaluation, customer surveying and on-page analysis to curate a rich understanding of your users’ behaviour throughout their digital experience. This allows us to identify areas of friction and pinpoint opportunities for improvement across your ecommerce site.
Our skilled team of Digital Strategists will leverage insights from this analysis, along with learnings from their experience providing digital consultancy to market leaders, to define core issues and develop hypotheses.
We’ll record our testing ideas in a priority matrix based on commercial value, as well as the ability to quickly see results. Tests are then put into a testing roadmap. For us, early experiments will typically focus on “low hanging fruit”, with the results strengthening our insights and informing our direction of travel as we evolve our strategy towards more complex and innovative testing.
Backed by the best testing tools in the business, we’ll kick off an iterative testing process designed to deliver maximum return on investment. Our process is currently delivering an above-average success rate, where 66% of tests deliver a commercial uplift.
Upon completion of a test, we analyse the results and present our recommendations. Our learnings from all variants are valuable, enriching our understanding of your customers and inspiring future test ideas.
Implement and Iterate
For commercial winners, we implement and consider iterations as our data-driven CRO cycle continues. As we learn more about your customers, their motivations and behaviour, our testing matures. We use a mixture of approaches to drive commercial uplift and improve insights, working towards the deployment of novel, complex strategies based on commercial innovation.
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