Award-Winning Shopify Plus CRO Agency
Our data-driven optimisation and experimentation programs have generated tens of millions of pounds of additional revenue for clients all over the world.
OUR CONVERSION RATE OPTIMISATION SERVICE
Our award-winning team of CRO specialists design, implement and monitor commercially-guided ecommerce testing programs.
Swanky is recognised as one of the leading experimentation and optimisation teams in Europe. Our strategic, data-led application of creative CRO techniques drives exceptional outcomes for ambitious ecommerce brands across the globe.
We are passionate about doing CRO “right”. We’ve refined a rigorous and sophisticated “test and learn” approach that sees us leverage detailed data analysis, UX design, technical innovation and the latest split and multivariate testing tools to turn traffic into customers.
Unlike most CRO agencies, we conduct all campaign consultation, analysis, development and testing in-house. Our Growth Accelerator team is fully equipped with strategy, design and development resources, providing you with a one-stop-shop for insight-led, ROI-maximising CRO programs.
“Our collaboration with Swanky allowed us to improve customer interaction with our brand and online store. This has enabled us to achieve great growth as a company and is a testament to the effectiveness of data-driven experimentation.”
Liam Hanlon, CCO at Shackleton
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HOW IT WORKS
Our CRO Process
Our test and learn strategy sees us conduct multivariate testing on an iterative basis, learning from all test results (not just the wins) to improve commercial metrics such as conversion rate, average order value and revenue per user.
Define goals
We start by defining your top-line goals, unique to your business. It’s also important to outline how we’ll measure success once testing begins.
Analyse
Our dedicated Data & Analytics team uses traffic evaluation, customer surveying and on-page analysis to curate a rich understanding of your users’ behaviour throughout their digital experience. This allows us to identify areas of friction and pinpoint opportunities for improvement across your ecommerce site.
Hypothesise
Our skilled team of Digital Strategists will leverage insights from this analysis, along with learnings from their experience providing digital consultancy to market leaders, to define core issues and develop hypotheses.
Prioritise
We’ll record our testing ideas in a priority matrix based on commercial value, as well as the ability to quickly see results. Tests are then put into a testing roadmap. For us, early experiments will typically focus on “low hanging fruit”, with the results strengthening our insights and informing our direction of travel as we evolve our strategy towards more complex and innovative testing.
Test
Backed by the best testing tools in the business, we’ll kick off an iterative testing process designed to deliver maximum return on investment. Our process is currently delivering an above-average success rate, where 66% of tests deliver a commercial uplift.
Review
Upon completion of a test, we analyse the results and present our recommendations. Our learnings from all variants are valuable, enriching our understanding of your customers and inspiring future test ideas.
Implement and Iterate
For commercial winners, we implement and consider iterations as our data-driven CRO cycle continues. As we learn more about your customers, their motivations and behaviour, our testing matures. We use a mixture of approaches to drive commercial uplift and improve insights, working towards the deployment of novel, complex strategies based on commercial innovation.
CONVERSION RATE OPTIMISATION ON SHOPIFY PLUS
OUR RESULTS
CRO case studies
Read more about the impressive results we’ve driven for our Shopify CRO clients.
OUR TECH PARTNERS
Ecommerce testing and optimisation platforms we use
We provide CRO services across a wide range of platforms, handpicking technology partners who share our passion and rigour for testing and optimisation.
Mixing affordability with the most advanced testing features on the market, these are our top picks. Our services aren’t limited to these platforms though; if you need support using another solution, our CRO team can still help.
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LATEST ARTICLES
Expert resources from our CRO specialists
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Optimisation
- Sep 15 · 4 min read
Case Study: How We Increased Conversion Rate for German Unicorn Razor Group
Leveraging our capabilities as the leading CRO experts in the Shopify ecosystem, we worked with Razor Group to implement a commercially-guided experimentation and optimisation program for one of its brands, G-Rack. Read about the series of tests that helped boost G-Rack’s conversion rate. …Read More
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Optimisation
- Jun 15 · 4 min read
5 Top Tips for Getting Started with a DXI Tool
Being able to stand out from the crowd requires you to understand your customers. To do this in ecommerce means using and analysing data effectively. This is where DXI tools come in. They let you see the big picture and the tiny details, helping you make data-driven decisions. Learn more with Chloe Symons, Digital Strategist at Swanky. …Read More
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Optimisation
- May 10 · 4 min read
Voice of Customer Analysis: Leveraging Passive Feedback to Inform CRO
Voice of customer analysis can unlock great potential for your brand. In this article, Sean Clanchy, MD of Swanky Australia, explains exactly how to leverage VoC and why it’s important. …Read More
Looking for a Shopify Plus CRO agency?
Get in touch with our award-winning CRO experts to find out how we can unlock your ecommerce potential.
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