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  • 26 Jun 2023 · < 1 min read

Naturalmat

British mattress brand Naturalmat has pioneered the use of organic and natural materials across its whole range. All of their mattresses are made by hand in a solar-powered workshop in Devon, with materials sourced sustainably. The brand engaged Swanky to design them a new ecommerce site – one that reflected the inviting, calm and supportive in-store experience of its brick-and-mortar showrooms.

Written By
Swanky

Company profile

Industry: Home & Nursery 

Products: Mattresses, beds, nursery furniture

Business model: Naturalmat have several showrooms around the country and partner with hotels, as well as selling via their Shopify store. 

Markets active in: UK 

Project goals

  • Design a new and improved Shopify Plus website that reflected and supported the in- store experience. 
  • Create two separate storefronts for adult and nursery products. 
  • Improve navigation around the site. 
  • Improve internal workflows. 

Services

  • Research & Discovery 
  • Migration
  • UX/UI design 
  • Bespoke development 
  • CRO and testing 

Results

+ 56.4% increase in revenue

+ 37% improvement in conversion rate 

+ 112% improvement in conversion rate for returning users

Tech stack

  • Shopify Plus 
  • Klaviyo 
  • Okendo

 

Read the full case study here.

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