Naturalmat
British mattress brand Naturalmat has pioneered the use of organic and natural materials across its whole range. All of their mattresses are made by hand in a solar-powered workshop in Devon, with materials sourced sustainably. The brand engaged Swanky to design them a new ecommerce site – one that reflected the inviting, calm and supportive in-store experience of its brick-and-mortar showrooms.
Written By
Swanky
Company profile
Industry: Home & Nursery
Products: Mattresses, beds, nursery furniture
Business model: Naturalmat have several showrooms around the country and partner with hotels, as well as selling via their Shopify store.
Markets active in: UK
Project goals
- Design a new and improved Shopify Plus website that reflected and supported the in- store experience.
- Create two separate storefronts for adult and nursery products.
- Improve navigation around the site.
- Improve internal workflows.
Services
- Research & Discovery
- Migration
- UX/UI design
- Bespoke development
- CRO and testing
Results
+ 56.4% increase in revenue
+ 37% improvement in conversion rate
+ 112% improvement in conversion rate for returning users
Tech stack
- Shopify Plus
- Klaviyo
- Okendo