Ecommerce Branding

In working to define your brand strategy, our process will help you to determine your purpose, vision and values and how they will ultimately define not only your brand and its potential, but also that of your audience.

We’ll help you to understand and articulate your purpose, vision and values; those things that will compel you to keep going, to keep believing that what you’re doing is going to make your customers’ story and experience of this world a better one.

What output defines your brand? What is it about the product or service; is it the quality, or is it the methodology, the impact? Essentially, in looking at what makes your brand better or more appealing, we create a unique service proposition.

Swanky has a reputation for being the Shopify Plus agency that takes data seriously. We’re able to give you insights into your audience, creating segments, building personas and revealing competitors in a way that will disrupt and win you new customers, as well as shaping a balanced multi-channel strategy.

A good ecommerce brand has plenty of attractive characteristics. Our strategic insights will enable us to create a brand that feels familiar and inviting, understanding needs and building empathy around a shared set of values in the brand to customer relationship.

Your brand will evolve over time, whether that’s into new markets, audience segments, products or services. Growth in any of those areas means the brand has to stretch, mature and become more resilient. We help you to define the hallmarks that will endure throughout the lifecycle of your ecommerce business.

The brands that we work with, we enable to innovate, stand out and disrupt. Over the past few years, we’ve helped some of the most successful brands to launch new offerings and define go-to-market strategies – growing and internationalising the likes of Huel, Pasta Evangelists and HelloFresh.