The go-to Shopify agency for subscription-first DTC brands

We design, build and optimise exceptional custom subscription solutions on Shopify Plus.


Swanky is recognised by clients and SaaS partners as the leading authority on DTC subscriptions in the global Shopify Plus ecosystem.

Our team of Shopify Plus Experts create powerful subscription solutions for enterprise brands and scale-ups across the globe. We have particular expertise in the food & drink, petcare, and health & wellness sectors, having developed complex custom subscription solutions for the likes of HelloFresh, Huel and YuMOVE.

We leverage our unrivalled expertise in this area to create and launch cutting-edge subscription solutions for our clients, pushing the boundaries of ecommerce and redefining what’s possible using Shopify Plus.

Swanky’s results-driven Growth Accelerator team combines creative and technical excellence to optimise our clients’ subscription websites, driving tens of millions of pounds of additional revenue with award-winning conversion rate optimisation services. We use a robust “test & learn” strategy to help increase signups, reduce churn and maximise subscriber lifetime value.

Who we work with

Our Shopify subscription clients

We’ve supported brands across the world with complex Shopify subscription projects:


Shopify Subscription Case Studies

Take a look at some of our favourite Shopify subscription projects to date.


We’re partnered with the leaders in subscription ecommerce

Working together with the leading subscription platforms in the industry, we help merchants to build a more reliable revenue stream, allowing them more budget and time to focus on new customer acquisition.

Seamlessly scale your Shopify subscription business.

Recharge is the leading subscription payments solution, helping ecommerce merchants of all sizes launch and scale subscription offerings. Recharge’s subscription billing and payment management solutions are designed to help merchants grow by increasing revenue and customer lifetime value while reducing operating costs and churn. Founded in 2014 by Oisin O’Connor and Mike Flynn, Recharge was self-funded for more than five years before accepting outside financing. Today, Recharge powers subscriptions for more than 15,000 merchants serving 45 million subscribers, and supports brands such as Oatly, OLIPOP, Dr. Axe, Fiji Water, Billie, and Native. To date, Recharge has processed over $8.5 billion in transactions. Recharge is a remote-first company with more than 450 team members across 10 countries.


Tokenised payment platform Submarine allows Shopify Plus merchants to to build bespoke customer experiences around subscriptions. Developed by Disco Labs, the solution leverages Shopify’s native functionality wherever possible, ensuring maximum compatibility with checkout customisations, Shopify Scripts and Shopify Flow.


Startup Skio is on a mission to take the pain out of selling subscriptions on Shopify. With features such as passwordless login, one-click checkout with Shop Pay, and free analytics, merchants can reduce customer tickets, increase conversions and easily capture rich subscriber insights. Skio users include Bulletproof, Usual Wines and KraveBeauty.


Yotpo is an eCommerce marketing platform that helps thousands of forward-thinking brands like Steve Madden, Barbour, Joseph Joseph, BrewDog and French Connection accelerate direct-to-consumer growth. Yotpo’s single platform integrates advanced solutions for Loyalty & Referrals, SMS Marketing, Reviews, UGC and more, to increase customer engagement, promote community advocacy, and improve retention.

Latest Articles

Subscription resources from our Shopify Plus Experts