Wouldn’t it be great if you could put the right product in front of the right person at the right time? In short summary, that’s personalisation. When done well, personalisation improves your conversion rate, your average order value and – at the heart of everything – your profit margin, giving you the highest return on investment possible for your marketing spend. As well as delivering almost instant results across these core metrics, personalisation also improves your customer experience, increasing your long-term customer retention and customer lifetime value.
At Swanky, we take a strong data-led approach to ecommerce personalisation. We start by strategically analysing your customer base, your products and your audience’s preferred marketing channels. From there, we use the latest and best technology to build actionable customer segments for increasing your revenue. We are proud to partner with Dynamic Yield – the best tool for personalisation on the net – to drive customer engagement across your website, email and other marketing channels. With the perfect tools, experience and expertise to improve the way your customers and your store interact, Swanky’s full-stack personalisation service is the conversion rate booster your business is looking for.
We begin with a phone call to to better understand your company’s needs and goals and get a sense of how your business is currently performing.
Effective personalisation starts with identifying the audience you are personalising for. In addition to investigating your traffic analytics, we will typically use customer surveying and heat-mapping tools to analyse the way users are interacting with your website. From this data, we will identify key customer trust opportunities or problems with the user journey that we can address using personalisation.
Our skilled and successful strategy team will then define clear hypotheses and establish the changes we plan to implement to encourage more of your customers to convert.
We will design and quality assess our personalisation experiment. After we have confidently established its value, we’ll then begin implementing it across your store.
As part of our ongoing process, we will continue to analyse and review our experimentation and how it impacts your store’s performance. We will regularly report our findings to you and discuss strategic tactics for new markets, products and marketing channels. We learn as we go, providing feedback to your business every step of the way in order to help you constantly evolve, adapt and improve upon the way you manage your store.
Personalisation is a very broad service which can range from targeting your marketing efforts to a specific audience to addressing key issues that people from a certain region or age group have with a website (such as high shipping costs for people living in remote areas). Personalisation can also involve targeting customer bases in different locations experiencing different weather at a specific time. For example, four-season clothing businesses who are only selling their Summer items for full price to customers in their area could also sell their Winter clothing at full rate into other regions by personalising their customer experience.
If you have a project in mind, feel free to contact us for a friendly chat.
