This policy (together with any other documents we refer to in it) sets out the basis on which
any personal data we collect from you, or that you provide to us, will be processed by us.
Please read the following carefully to understand our views and practices regarding your
personal data and how we will treat it.
Who we are
“We” (or “us”) means SwankyApple Limited, a private limited company, incorporated and
registered in England and Wales with company number 07138036 whose registered office is
4 Baring Crescent, Exeter, EX1 1TL.
By contacting us, using our services or visiting our website, which is owned and controlled
by us (“our site”), you are accepting and consenting to the practices described in this policy
unless you inform us otherwise.
Information we collect from you
We may collect and process the following data about you:
Information you give us.
You may give us information about you by filling in forms on our site or by corresponding
with us by phone, e-mail or otherwise. This includes information you provide if you register to
use our site, subscribe to our service, participate in discussion boards or other social media
functions on our site, enter a competition, promotion or survey, and when you report a
problem with our site. The information you give us may include your name, address, e-mail
address, phone number and other personal information.
Information we collect about you.
With regard to visits to our site we may automatically collect the following information:
– technical information, including the Internet Protocol (IP) address used to connect
your computer to the Internet, your login information, browser type and version,
time zone setting, browser plug-in types and versions, operating system and
– information about your visit, including the full Uniform Resource Locators (URL)
clickstream to, through and from our site (including date and time); products you
viewed or searched for; page response times, download errors, length of visits to
certain pages, page interaction information (such as scrolling, clicks, and mouse-
overs), and methods used to browse away from the page and any phone number
used to call our customer service number.
Information we receive from other sources.
We may receive information about you from third parties. When that data is collected from
you, you should be informed by those third parties at that stage that it may be shared with us
and combined with data collected from multiple sources.

We also work with third parties (including, for example, business partners, sub-contractors,
advertising networks, analytics providers, search information providers) and may receive
information about you from them.
Our site uses cookies to distinguish you from other users of our website. This helps us to
provide you with a good experience when you browse our website and also allows us to
improve our site. By browsing or using the services we provide on the site, you are agreeing
to our use of cookies.
A cookie is a small file of letters and numbers that we store on your browser or the hard
drive of your computer if you agree. Cookies contain information that is transferred to your
device’s memory.
We use the following cookies:
– Strictly necessary cookies. These are cookies that are required for the operation of
our website. They include, for example, cookies that enable you to log into secure
areas of our website.
– Analytical/performance cookies. They allow us to recognise and count the number
of visitors and to see how visitors move around our website when they are using it.
This helps us to improve the way our website works, for example, by ensuring that
users are finding what they are looking for easily.
– Functionality cookies. These are used to recognise you when you return to our
website. This enables us to personalise our content for you, greet you by name and
remember your preferences (for example, your choice of language or region).
Please note that third parties (including, for example, advertising networks and providers of
external services like web traffic analysis services) may also use cookies, over which we
have no control. These cookies are likely to be analytical/performance cookies or targeting
You may block cookies by activating the setting on your browser or device that allows you to
refuse the storage of all or some cookies. However, if you choose to block all cookies
(including essential cookies) you may not be able to access all or parts of our site.
Uses made of the information
Examples of how we will use the information you provide to us and/or information about you
provided to us by third parties include (but are not limited to);
– to provide our services, and for internal operations, including troubleshooting,
data analysis, testing, research, statistical and survey purposes;
– to improve our site to ensure that content is presented in the most efficient and
effective manner for you and for your device;
– to allow you to participate in interactive features of our services, when you
choose to do so;

  • as part of our efforts to keep our services, site and premises safe and secure;
  • to measure or understand the effectiveness of our service.
    Disclosure of your information
    You agree that we can share your personal information with:
  • our suppliers and sub-contractors for the performance of any contract we enter
    into with them to allow us to provide services to you; and
  • analytics and search engine providers that assist us in the improvement and
    optimisation of our site.

We will disclose your personal information to third parties:
– in the event that we sell or buy any business or assets, in which case we may
disclose your personal data to the prospective seller or buyer of such business or
– if we are under a duty to disclose or share your personal data in order to comply
with any legal obligation, court order, or in order to enforce or apply our terms of
use or terms and conditions of supply of services and other agreements; or to
protect the rights, property, our customers, or others. This includes exchanging
information with other companies and organisations for the purposes of fraud
protection and credit risk reduction.
Where we store your personal data
The data that we collect from you may be transferred to, and stored at a destination outside
the European Economic Area ("EEA"). By providing us with your personal data, you agree to
this transfer, storing and/or processing. We will take all steps reasonably necessary to
ensure that your data is treated securely and in accordance with this privacy policy.
All information you provide to us is stored on our secure servers or on secure servers
operated by a third party. Where we have given you (or where you have chosen) a password
which enables you to access certain parts of our site, you are responsible for keeping this
password confidential. We ask you not to share a password with anyone.
Unfortunately, the transmission of information via the internet is not completely secure.
Although we will do our best to protect your personal data, we cannot guarantee the security
of your data transmitted to our site; any transmission is at your own risk. Once we have
received your information, we will use strict procedures and security features to try to
prevent unauthorised access.
Your rights
You have the right to ask us not to process your personal data for marketing purposes. We
will ask for your permission before collecting your data if we intend to use your data for such
purposes or if we intend to disclose your information to any third party for such purposes.

You can exercise your right to prevent such processing by checking certain boxes on the
forms we use to collect your data. If you have given us permission to disclose information
about you to a third party, you may revoke that permission at any time by contacting us at and on 01392 927070.
Our site may, from time to time, contain links to and from the websites of our partner
networks, advertisers and affiliates. If you follow a link to any of these websites, please note
that these websites have their own privacy policies and that we do not accept any
responsibility or liability for these policies. Please check these policies before you submit any
personal data to these websites.
You should be aware that the third parties we work with should have their own privacy
policies and that once your information has been passed to them they are in control of your
information and they then determine how it is used. We advise you to check their privacy
policies before you give permission to us to share any of your personal data with those third
Data retention
We will not store your personal data for any longer than is necessary. If you are a user of our
services, then your information will be held for as long as you continue to use our services.
Access to information
You have the right to access information held about you. Your right of access can be
exercised in accordance with the Data Protection Act 1998 (or any equivalent legislation).
Any access request may be subject to a fee of up to £10 to meet our costs in providing you
with details of the information we hold about you.
Changes to our privacy policy
Any changes we may make to our privacy policy in the future will be posted on this page
and, where appropriate, notified to you by e-mail. Please check back frequently to see any
updates or changes to our privacy policy.
Questions, comments and requests regarding this privacy policy are welcomed and should
be addressed to