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  • 1 Feb 2023 · < 1 min read

Wilkinson Sword

British-born razor brand Wilkinson Sword has become a household name across Europe thanks to its cutting-edge edge grooming products. This multi-national brand has been leveraging Swanky’s expertise as a full-service ecommerce agency to migrate from WooCommerce, launch a subscription service and refine their email marketing strategy.

Written By
Swanky

Company profile

Industry: Health and Beauty

Products: Razors and other grooming products.

Business Overview: International razor brand selling products directly from their ecommerce store, or via several established retailers both online and in-store.

Markets active in: UK, France and Germany

 

Project goals

  • Migrate from WooCommerce to Shopify Plus
  • Launch 3 region specific expansion stores for UK, France and Germany
  • Implement a subscription offering powered by Recharge.

Services

 

Tech stack

  • Recharge
  • Klaviyo
  • Matrixify

 

Swanky Shopify Plus Development Wilkinson Sword

 

Discover more about the innovative dual-brand design and multi-store codebase solution that we built for Wilkinson Sword in the full case-study.

About The Author

Swanky

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