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  • 22 Aug 2023 · < 1 min read

Essential Jewellery

Family-run business Essential Jewellery has been providing quality, affordable jewellery to British shoppers for over three decades. After being forced to adopt a hybrid approach to sales during the Covid pandemic, the brand really saw the value of an ecommerce presence and sought to improve its website to provide a smoother, more visually cohesive experience for online shoppers. Enter, Swanky.

Written By
Swanky

Company profile

Industry: Jewellery

Products: Quality and affordable jewellery

Business model: Products are sold D2C via the brand’s own ecommerce store, as well as in-store at brick-and-mortar locations across the UK

Markets active in: UK

Project goals

  • Replatform from Magento to Shopify.
  • Updating brand identity across digital channels.

Services

  • Migration
  • Branding
  • UX Design

Tech stack

  • Shopify Plus
  • Klaviyo
  • Littledata
  • Okendo
  • Swym Wishlist Plus

Check out the case study to learn more about Essential Jewellery’s migration from Magento to Shopify.

About The Author

Swanky

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