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Ecommerce Data & Analytics Service

Helping Shopify retailers capture rich ecommerce data and make smarter business decisions.
OUR ECOMMERCE DATA & ANALYTICS SERVICE

Capture better data, identify opportunities and unlock growth with our unique ecommerce data and analytics service.

Are you collecting good quality ecommerce data, compliantly?

Do you have full visibility on how your Shopify business is performing?

Do you know what your data means and how it can help you drive improvements across the customer journey?

From optimising the setup of your data tech stack, to providing bespoke strategic consultancy, our comprehensive ecommerce data and analytics service is designed to improve the way you capture, visualise and leverage data. We partner with leading solution providers such as Polar Analytics, Littledata and Triplewhale to help us do this.

DISCUSS YOUR DATA & ANALYTICS NEEDS
WHAT WE DO

Discover our data & analytics services

We offer a range of specialist-led services for ecommerce brands looking to improve the quality of the data they're collecting and better visualise their performance across channels. This extends to bespoke consultancy delivered by our team of Digital Strategists.

GA4 audits & implementation

Our expert GA4/GTM consultants have industry leading experience in implementing complex GA4 setups. As one of the first Shopify Plus agencies to offer this service, we are well-versed in collecting good quality data whilst ensuring compliance. A typical GA4 audit will assess your current tracking solution, as well your GA4 account structure and setup. Once Swanky has made recommendations for improvements, we can support your business in actioning these.

Consent Mode V2 setup

Swanky continues to keep up to date with GDPR/CCPA changes and is partnered with several Consent Management Platform (CMP) providers. We can provide an audit of your privacy banner, as well as your tagging setup, to ensure that you are sending the correct consent signals to GA4, Google Ads and other Google products.

Conversion audit (Shopify only)

We have extensive experience implementing and overhauling advertising accounts so that they meet and exceed the growing technical requirements for tracking conversions. This includes both remarketing and conversion tracking pixels and tags. We can provide Developer and Analyst support to enable you to implement custom pixels on your store.

BI reporting & dashboard (Polar Analytics)

Swanky has partnered with Polar Analytics as our core business intelligence and reporting solution. This powerful solution centralises your data, allowing ultimate visibility over your business performance. We can provide an excellent onboarding experience, configuring your account to monitor what matters most to your business. Our retained clients get access to Polar as part of their monthly package.

Analytics & strategy consultancy

Our team of Digital Strategists and Data Analysts will work with you to provide a deeper understanding of your performance metrics and identify opportunities for improvement. We provide customised monthly commentary on KPI progress.

Data feed improvements

With experience in many verticals, we are able to support your business in setting up the best possible data feeds for each ad platform. This enables better shopping results across Google, Meta, TikTok and other platforms.

ECOMMERCE DATA & ANALYTICS

OUR TECH PARTNERS & TOOLING

Benefit from the ultimate ecommerce data tech stack.

We empower Shopify brands with meaningful, actionable insights to accelerate ecommerce growth.

Having a clear view of your data can help to understand your customers, improve user experience, increase conversion rates, forecast future sales, and ultimately make better informed business decisions.

A BI tool like Polar Analytics unlocks all these benefits by aggregating your ecommerce data from multiple sources. It pulls data from an extensive list of sources, including Google Analytics, Google Ads, Meta, Shopify Plus, Recharge, Klaviyo, and many more.

Our in-house data team leverages this unified data to identify opportunities for growth, prioritise actions and inform decision making.

FIND OUT MORE ABOUT OUR DATA & ANALYTICS SERVICE
LATEST ARTICLES

Expert ecommerce resources from our Data Analysts

How to Use ShopifyQL Notebooks to Improve Data-Driven Decision Making & Maximise Performance During BFCM

Join Harley Scotland, Project Manager in Swanky’s Australian team, as he shares five examples of how Shopify retailers can use the ShopifyQL Notebooks app to quickly visualise data and make smart decisions during BFCM. …Read More

Using Polar Analytics With Shopify to Improve Data Analysis

At Swanky we are always looking for the best tech to support our work. We recently integrated Polar Analytics into our service, offering it to all our Shopify clients. Read on to find out what Tom Cox, Data & Analytics Manager at Swanky, thinks about this tool and the benefits for retailers. …Read More

An Introduction to CDPs in Ecommerce

A Customer Data Platform (CDP) offers unparalleled insight into customer behaviour, both on- and offline. This data enables you to craft hyper-personalised customer journeys and make data-driven decisions. …Read More

Make smarter business decisions with our data & analytics service.

Reach out to our team today to find out how our Data Analysts can help you unlock your ecommerce potential.

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