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  • 1 Dec 2020 · < 1 min read

Daisy

British jewellery brand Daisy has quickly blossomed to cult status thanks to its distinct fusion of bohemian style and wearable, contemporary design. Faced with support for their Magento 1 site ending in a matter of months, the Daisy team knew it was time to upgrade their ecommerce tech stack, starting with a change in platform. Swanky migrated Daisy to Shopify Plus and gave the site a fresh new look to better communicate the brand’s unique ethos.

Written By
Hannah Smiddy

Company profile

Industry: Jewellery

Products: Contemporary Jewellery

Business Overview: British Jewellery Brand selling their distinctive products via stockists around the UK and Australia as well as D2C online via Shopify Plus store.

Markets active in: UK, Australia

 

Project goals

  • Migrate the Daisy ecommerce store from Magento to Shopify Plus
  • Improve onsite User Experience though improved navigation and refined branding.

Services

Results

  • +140% Year-on-year revenue
  • + 136% transactions 
  • + 35% improvement in conversion rate 
  • + 68% increase in site visitors

You can find out all the details of how we migrated Daisy London from Magento to Shopify in our full case study.

About The Author

Hannah Smiddy

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