daysoft®
daysoft® is the only company in the world that designs, manufactures and sells contact lenses directly to end consumers. The brand has amassed a large following in multiple countries thanks to its affordable vision solutions, patented lens designs and environmentally-conscious technology. Struggling with an ecommerce platform that wasn’t fit to scale, the daysoft® team engaged Swanky to craft a new Shopify Plus website with renewed branding. Meanwhile, our Growth Accelerator team has been supporting daysoft® with email marketing, PPC, content marketing and more.
Written By
Swanky
Company profile
Industry: Medical devices
Products: Daily disposable contact lenses
Business model: DTC – flexible subscriptions and one-time purchases
Project goals
- Migrate from custom-built website to Shopify Plus
- Elevate branding, including logo, colour palette, type stack and imagery
- Implement subscription functionality
- Consult on and implement 360 marketing strategy, including email, PPC, and content
Services
- Shopify Plus design & development
- Branding
- Subscription
- Email marketing
- Data & analytics
- PPC
- Content marketing
Tech stack
- Shopify Plus
- Recharge
- Klaviyo
- Loqate
- GA4
Results
- 200+ subscriptions set up within 24 hours
- Conversion rate reached 22%
Read our case study to find out more about daysoft®’s ecommerce digital transformation.