A short introduction outlining the contents of our guide to composable commerce and headless technologies.
2. Composable vs. monolithic, headless, MACH and JAMstack: A primer
This chapter defines key terms and explores the differences between composable architectures and other modern commerce stacks.
3. Themes vs. headless: Store 2.0, Hydrogen, Remix, Next.js and more
Chapter three compares themes with headless technologies such as Store 2.0, Hydrogen, Remix, Next.js and more.
4. Shopify Hydrogen and alternative ecommerce platforms
This section addresses concerns around platform resiliency and replatforming, taking into account the various options available in a composable stack with Shopify.
5. Commerce Components by Shopify
A look at Commerce Components by Shopify and how it can help enterprise brands adopt a composable commerce approach.
6. Deciding to go headless: Use cases and considerations
Here, Ian examines use cases for going headless, before exploring what retailers need to consider before embarking on a composable commerce project.
7. Advantages and opportunities of a composable stack
The pivot-point in this guide where we turn to examine the key advantages and opportunities presented by a composable stack.
Here we look at some of the ways headless architectures can enhance website performance: pre-rendering, asset optimisation, smart caching, edge networks and CDN delivery and edge computing.
9. Creativity and immersive brand experiences
In this chapter, Ian dives into the opportunities a composable stack offers for brands seeking to craft unique immersive user experiences through animation, 3D technology and augmented reality.
10. Data and content management
A high-level comparison of CMS options for a headless tech stack, considering Shopify's CMS as well as headless CMSs such as Sanity and Contentful, and the use of a markdown/MDX approach, among others.
A note on the security advantages afforded by composable architecture.
12. Full-stack functionality
A comparison of the functionality offered by full-stack vs. integrated stack, including customisability, stability, scalability, composability and ownership.
Since the release of Shopify Markets and the Store 2.0 architecture, the role of headless stack in internationalisation is evolving, but still carries significant advantages for those selling globally to different markets. Learn more in this chapter.
14. Personalisation, A/B testing and feature flagging
Composable stacks provide greater opportunities for personalisation, empowering retailers to provide enhanced customer experiences. In this chapter, Ian explores this in more detail, including a look at how A/B testing complements a composable approach.
15. Artificial intelligence
This chapter discusses three common case studies for integration of artificial intelligence models into composable full-stack architectures, namely, content enrichment, search and discovery, and chatbot assistants.
16. Measuring success, observability and continuous improvement
From CRO and error monitoring, to analytics and DXI, Ian dives into the themes of observability and continuous improvement in a composable stack, focusing on the opportunities for data-driven decision making.
17. Project costs and budgeting
This chapter examines common cost factors to take into account when planning a composable commerce project. It also covers budgeting and cost optimisation strategies.
18. Leading composable projects
How can you ensure stakeholder buy-in when leading a composable commerce project? What is the importance of agile project management? Why is celebrating success crucial to project outcomes? This chapter explores all these questions and more.
Ian concludes this comprehensive guide with a closing word for CTOs and other business leaders considering a composable approach to their commerce tech stack.
A list of references and further reading.