Resources
Articles, ebooks and case studies brought to you by our Shopify Plus Experts.
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Development
- Aug 10 · 6 min read
An Introduction to Headless Commerce with Shopify Plus
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RECENT STORIES
Ecommerce Blog
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Digital Strategy
- Sep 21· 4 min read
How Identifying Offline Communities Can Amplify Your Ecommerce Marketing Campaigns
By finding the communities who are talking about your brand, you can more effectively target your marketing campaigns and drive enhanced results. Sammy Fraser, Head of Digital Strategy at Swanky, explores the psychology behind this, with help from the experts at community detection and insights platform Herdify. …Read More
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Data & Analytics
- Sep 20· 5 min read
Google Consent Mode: Balancing the Need for Data With Privacy Protection
Holding in balance the need for data with the right to user privacy is a common pain point for ecommerce teams. In this article, Tom Cox, Data & Analytics Manager at Swanky, explains how Google Consent Mode can ensure you have increased visibility of your store’s data and still respect user privacy. …Read More
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Digital Strategy
- Sep 19· 9 min read
How to Use Different Types of Surveys Throughout the Customer Journey
Creating a data-led optimisation strategy is foundational for any ecommerce store wanting to scale. In order to gather qualitative data for this endeavour, customer surveys are a useful tool. However, knowing which type of customer survey to use, and where to use it in the customer journey, is just as important. Read on to hear insights on this from Millie, Junior Data Strategist at Swanky. …Read More
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Optimisation
- Sep 15· 4 min read
Case Study: How We Increased Conversion Rate for German Unicorn Razor Group
Leveraging our capabilities as the leading CRO experts in the Shopify ecosystem, we worked with Razor Group to implement a commercially-guided experimentation and optimisation program for one of its brands, G-Rack. Read about the series of tests that helped boost G-Rack’s conversion rate. …Read More
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Development
- Sep 11· 9 min read
How to Customise Your Shopify Email Templates Quickly & Efficiently
Join Ben Wallace, Junior Web Developer at Swanky, as he examines the importance of custom email styling for ecommerce brands, before exploring the different options available for creating bespoke Shopify emails. …Read More
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B2B
- Sep 6· 8 min read
B2B Food & Beverage Ecommerce: What Are the Benefits of Selling Online?
An increasing number of B2B retailers in the food and beverage industry are embracing ecommerce and the benefits that online selling can bring. In this article, we examine nine advantages of B2B ecommerce in this sector, before exploring how Shopify’s functionality can support a B2B online sales model. …Read More
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Magento to Shopify Plus
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Key Ingredients for Food & Drink Subscription Sites
Get the recipe for success as a DTC food and drink subscription retailer. From cross-selling and content marketing to personalisation and product photography, we’ve got the strategies and insights you need to cook up an ecommerce masterpiece.
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