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Ecommerce Blog

How Identifying Offline Communities Can Amplify Your Ecommerce Marketing Campaigns

By finding the communities who are talking about your brand, you can more effectively target your marketing campaigns and drive enhanced results. Sammy Fraser, Head of Digital Strategy at Swanky, explores the psychology behind this, with help from the experts at community detection and insights platform Herdify. …Read More

Google Consent Mode: Balancing the Need for Data With Privacy Protection

Holding in balance the need for data with the right to user privacy is a common pain point for ecommerce teams. In this article, Tom Cox, Data & Analytics Manager at Swanky, explains how Google Consent Mode can ensure you have increased visibility of your store’s data and still respect user privacy. …Read More

How to Use Different Types of Surveys Throughout the Customer Journey

Creating a data-led optimisation strategy is foundational for any ecommerce store wanting to scale. In order to gather qualitative data for this endeavour, customer surveys are a useful tool. However, knowing which type of customer survey to use, and where to use it in the customer journey, is just as important. Read on to hear insights on this from Millie, Junior Data Strategist at Swanky. …Read More

Case Study: How We Increased Conversion Rate for German Unicorn Razor Group

Leveraging our capabilities as the leading CRO experts in the Shopify ecosystem, we worked with Razor Group to implement a commercially-guided experimentation and optimisation program for one of its brands, G-Rack. Read about the series of tests that helped boost G-Rack’s conversion rate. …Read More

How to Customise Your Shopify Email Templates Quickly & Efficiently

Join Ben Wallace, Junior Web Developer at Swanky, as he examines the importance of custom email styling for ecommerce brands, before exploring the different options available for creating bespoke Shopify emails. …Read More

B2B Food & Beverage Ecommerce: What Are the Benefits of Selling Online?

An increasing number of B2B retailers in the food and beverage industry are embracing ecommerce and the benefits that online selling can bring. In this article, we examine nine advantages of B2B ecommerce in this sector, before exploring how Shopify’s functionality can support a B2B online sales model. …Read More

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Food & Drink Ecommerce on Shopify Plus

Key Ingredients for Food & Drink Subscription Sites

Get the recipe for success as a DTC food and drink subscription retailer. From cross-selling and content marketing to personalisation and product photography, we’ve got the strategies and insights you need to cook up an ecommerce masterpiece.