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Ecommerce Blog

The Benefits of Product Recommendations in Ecommerce

The team behind Webtrends Optimize, a market-leading experimentation and personalisation platform, are fluent in the benefits of product recommendations in ecommerce. In this article, they take to the Swanky blog to explore how well-executed product recommendations can transform the customer experience and your bottom line. …Read More

Case Study: The Ecommerce Growth Strategy that Helped Shackleton Increase YoY Revenue by 74%

Creating a successful ecommerce growth strategy is all about leveraging data to inform decision making and prioritise ideas. This is what our Growth Accelerator team has done for Shackleton, a brand selling expedition clothing for extreme weather. This case study shares some details around our testing and outcomes for CRO, PPC and email marketing. …Read More

Helping Australian Agri-Food Brands Scale Their Ecommerce Food Business

In 2022, Swanky Australia worked with Toowoomba and Surat Basin Enterprise to deliver a program focused on enabling agri-food companies to launch and scale their ecommerce food businesses. Read more to learn about the content we delivered, who was involved, and the outcomes to-date. …Read More

Salesforce Commerce Cloud: SiteGenesis Users Should Consider Replatforming Instead of a SFRA Upgrade

There are numerous issues facing retailers whose ecommerce platform is based upon SiteGenesis, Salesforce Commerce Cloud’s legacy architecture. Whilst Salesforce’s proposed approach is an upgrade to SFRA, a more modern reference architecture, this is an expensive and complex process. Could a migration to an alternative digital commerce solution be the better approach? …Read More

FullStory Agency Partner: Why Swanky Recommends This DXI Solution as an Essential Part of Your CRO Tech Stack

As an official FullStory agency partner, we are proud to be part of a growing digital experience ecosystem, allowing our clients to make smarter decisions with detailed behavioural insights. Join Swanky’s Head of Growth, Matt Abbott, as he explores the top five uses for FullStory - and why these mean we recommend it as a must-have solution in your ecommerce toolbox. …Read More

Shopify Markets vs. Expansion Stores: Which Should You Choose When Going International?

Nichola Birch, Product Manager at Swanky, unpacks how to choose between Shopify Markets and expansion stores with Shopify to help you decide which is best suited to support your brand internationalisation strategy. …Read More

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Food & Drink Ecommerce on Shopify Plus

Key Ingredients for Food & Drink Subscription Sites

Get the recipe for success as a DTC food and drink subscription retailer. From cross-selling and content marketing to personalisation and product photography, we’ve got the strategies and insights you need to cook up an ecommerce masterpiece.