When Discovery Happens Before the Click: How AI is Reshaping Ecommerce Performance Marketing
AI-led discovery is shifting the customer journey upstream, which means paid media is now more about validation and confidence than first-time discovery. Join Ellie Jordan, Performance Marketing Lead at Swanky,… Read More
How to Use Your Post-Peak Email Strategy to Build Loyalty in Ecommerce
Join Swanky’s Digital Marketing Manager Sarah Hanney as she explores how ecommerce brands can leverage email to transform peak season shoppers into repeat customers. A retention marketing and Klaviyo specialist,… Read More
AI in Email Marketing: Use Cases, Challenges & Opportunities
In this article, Digital Marketing Manager Sarah Hanney explores how AI is affecting email marketing. What are the benefits of email marketing AI for retailers, and what challenges does it… Read More
The Business Case for UGC in Paid Marketing
Join Eden Ingoe-Johns, Digital Marketing Manager at Swanky, as she explores the benefits and applications of user-generated content in paid marketing campaigns. You’ll also find case studies with real-world examples… Read More
WhatsApp Marketing on Klaviyo: Integrating It Into Your Omnichannel Ecommerce Strategy
In this article, Swanky’s Digital Marketing Manager Sarah Hanney unpacks Klaviyo’s latest feature: WhatsApp marketing. She examines the benefits of this channel for ecommerce retailers, considers how it works together… Read More
Case Study: Increasing This Brand’s Email Deliverability Score by 622% in 90 Days
Is your email marketing hitting the mark – or hitting spam folders? Discover how Swanky transformed a health and wellness brand’s email performance by migrating it to Klaviyo, cleaning up… Read More
Case Study: Supporting This Pet Food Brand’s Alternative Black Friday Campaign With Meta Ads
Find out how we leveraged Meta Ads to promote Nutriment’s alternative Black Friday campaign and generate over 25,000 donated meals for animal rescue charities. Read More
B2B Email Marketing: 5 Strategies for Ecommerce Success
When executed well, B2B email marketing has the potential to support customer acquisition and retention for any ecommerce business. In this article, we explore some key strategies for success in… Read More
How to Create a Clean Email List & Why it Matters For Ecommerce Brands
Maintaining a clean email list can provide benefits such as improved account health and reduced tech stack costs. Learn more about these benefits (and some of the myths around list… Read More
Case Study: Building a Successful Black Friday Marketing Strategy for Essential Jewellery
In this case study, we outline how Swanky’s marketing team crafted and supported a successful Black Friday marketing strategy for Essential Jewellery. The results included a YoY revenue increase of… Read More
Case Study: The Multi-Channel Digital Marketing Strategy That Supported MyClothing’s Peak Sales Season
This case study explores how our multidisciplinary digital marketing team supported MyClothing through its much-anticipated peak sales season. We provided expertise across Google Ads, Meta and Klaviyo, combined with a… Read More
How to Improve Your Digital Ad Creative & Why It’s Important
Eden Ingoe-Johns, Digital Marketing Manager at Swanky, explores the rising significance of creative quality in digital ad performance, before sharing guidance to help ecommerce brands elevate their creative game. Read More