Case Study: How Swanky Implemented a New Ecommerce Tracking System
After a critical tracking outage disrupted performance, a leading supplement brand asked Swanky to rebuild its ecommerce tracking system. This case study explores how our team delivered a scalable solution,… Read More
How to Use ShopifyQL Notebooks to Improve Data-Driven Decision Making & Maximise Performance During BFCM
Join Harley Scotland, Project Manager in Swanky’s Australian team, as he shares five examples of how Shopify retailers can use the ShopifyQL Notebooks app to quickly visualise data and make… Read More
Case Study: How Optimised Conversion Tracking Helped Increase Revenue by 38%
We recently resolved data tracking issues for an award-winning health and wellness brand, optimising its marketing as a result. Our comprehensive solutions increased revenue and empowered the brand to make… Read More
Using Polar Analytics With Shopify to Improve Data Analysis
At Swanky we are always looking for the best tech to support our work. We recently integrated Polar Analytics into our service, offering it to all our Shopify clients. Read… Read More
An Introduction to CDPs in Ecommerce
A Customer Data Platform (CDP) offers unparalleled insight into customer behaviour, both on- and offline. This data enables you to craft hyper-personalised customer journeys and make data-driven decisions. Read More
Data Attribution in Ecommerce: What Makes Swanky’s Approach Unique?
Navigating data attribution in ecommerce can be confusing and lead to misinformed decisions. Learn from Tom Cox, Data & Analytics Manager at Swanky, about how Swanky’s approach leads to clarity… Read More
GA4 For Ecommerce Brands: Learnings & Evaluation
Join Tom Cox, Data & Analytics Manager at Swanky, as he shares how our team has been leveraging GA4’s capabilities to ensure data is always at the forefront of decision… Read More
Google Consent Mode: Balancing the Need for Data With Privacy Protection
Holding in balance the need for data with the right to user privacy is a common pain point for ecommerce teams. In this article, Tom Cox, Data & Analytics Manager… Read More
How to Use ChatGPT for Data Analysis in Ecommerce
Using Chat GPT for data analysis has opened up opportunities for us to learn more from customers. Hear more about this process from Tom Cox, Data Analyst at Swanky, and… Read More
6 Reasons Why Listening to Customers is Important (And 5 Ways To Do It)
With the power to unlock valuable insights into your brand, drive meaningful improvements and keep your customers coming back for more, listening to customers is something you simply can’t afford… Read More
Making the Move from Universal Analytics to Google Analytics 4 on Shopify
Following Google’s announcement that it will be sunsetting Universal Analytics in 2023, we’ve rounded up everything you need to know about the new go-to solution, Google Analytics 4. Find out… Read More
The Importance of Data in Your Ecommerce Business
We catch up with Tom Cox, Data and Analytics Manager at Swanky, to talk data-driven ecommerce! Find out why data is so important in ecommerce, which metrics you need to… Read More