How to Reduce Customer Acquisition Cost
With acquisition costs rising and paid media strategies providing more challenging to execute effectively, leading D2C brands are revisiting their acquisition strategies. Together with experts from across the ecommerce industry,… Read More
Leadership Training at Swanky: Cultivating a Growth Mindset
Join Swanky’s CEO, Dan Partridge, as he shares some of the highlights from the first structured session in our in-house Leadership Training programme, which focused on how to cultivate a… Read More
Why Data-Driven Optimisation is Important in Ecommerce (Even if You’re Planning a Website Rebuild)
If you’ve got an ecommerce site rebuild in mind, keep reading. Sammy Fraser, Lead Digital Strategy Manager at Swanky, talks through how you can use your existing website as a… Read More
Introducing Leadership Training at Swanky
As we begin our bespoke in-house Leadership Training programme at Swanky, our CEO Dan Partridge shares a bit more on the background to the initiative, our commitment to nurturing talent,… Read More
Swanky Launches New European Office in France!
We're continuing our international growth with the launch of a third location in Montpellier, France! Read on to find out all about our new European venture and why France is… Read More
How to Create a Prioritised Testing Roadmap (And Why You Need One)
Join Sammy Fraser, Lead Digital Strategy Manager at Swanky, as she walks through how to transform your list of experimentation ideas into an actionable and prioritised testing roadmap. Read More
SEO for Product Descriptions: 7 Tips to Drive Traffic and Sales
Impacting organic search rankings, traffic volume, and customer buying experience, SEO is not something to be underestimated when it comes to your ecommerce strategy. Read on to find out more… Read More
How to Get Your Health & Wellness Subscription Website in Good Shape
Everything you need for a flourishing health and wellness subscription website that builds trust and fosters long-term subscriber relationships - from publishing reviews and partnering with influencers, to presenting needs-based… Read More
6 Benefits of Content Marketing for Your Ecommerce Business
Curious as to how content marketing could benefit your ecommerce brand? Swanky’s Content Executive Han Dickson is here with six advantages of implementing a sound content marketing strategy into your… Read More
6 Reasons Why Listening to Customers is Important (And 5 Ways To Do It)
With the power to unlock valuable insights into your brand, drive meaningful improvements and keep your customers coming back for more, listening to customers is something you simply can’t afford… Read More
Meet the Ecommerce Experts Leading Swanky’s Unleashed Teams!
Say hello to the ecommerce experts in charge of leading our Swanky Unleashed teams to success as they compete for a winning business idea to be transformed into our very… Read More
Making the Move from Universal Analytics to Google Analytics 4 on Shopify
Following Google’s announcement that it will be sunsetting Universal Analytics in 2023, we’ve rounded up everything you need to know about the new go-to solution, Google Analytics 4. Find out… Read More