Articles
Is Your Store’s Speed Score Stealing the Spotlight in Your Ecommerce Strategy?
Trying to chase a perfect Shopify speed score? This could be to the detriment of other, more commercially valuable aspects of your online business! In our latest article, we're exploring how this speed score is calculated, why it might not be as high as you expected, and why you shouldn't let it steal the spotlight in your ecommerce growth strategy. …Read More
Case Study: +67% Revenue for Kent Brushes After Migration From Magento to Shopify
We recently migrated royally-endorsed hairbrush brand Kent Brushes from Magento 1 to Shopify. Get the lowdown on their replatforming results in our latest case study! …Read More
Case Study: +72% Revenue for Cefinn After Migrating From Magento 2 to Shopify Plus
Find out how Swanky helped Samantha Cameron’s fashion label Cefinn increase transactions, conversion rate and revenue with a migration to Shopify Plus. …Read More
How to ‘Sleigh’ Holiday Season Ecommerce: Guidance From Our Growth Accelerator Team
October is here, Sainsbury’s have started selling their mince pies, this can only mean one thing...Christmas is upon us! Make sure your business is prepared for one of the busiest holiday seasons on record with some top tips from four of our very own ecommerce experts. …Read More
How Using Review Feeds Can Boost Conversions For Your Abandoned Cart Flow
Abandoned carts happen to the best of us — but that’s not the end of the story. Learn how review feeds can help you improve your AC flow and increase conversions. …Read More
How To Get Started With Email Personalisation in 5 Steps
Time for another blog takeover! Tom Ricards, Account Director at personalisation platform Fresh Relevance, is here to discuss how you can get started with a five-star email personalisation strategy. …Read More
How to Start a PR Box Strategy For Your Shopify Store
Today on the blog, Vitor Botega, Head of Partnerships at product packaging company Arka, walks through how to successfully plan and implement an effective PR box strategy for your Shopify store. …Read More
5 Benefits of Influencer Marketing For Your Ecommerce Brand
Wondering how influencer marketing could benefit your ecommerce brand? Swanky's Alana Hushon is here with her round-up of five pivotal perks of this popular marketing tactic, including increased brand awareness and improved search rankings. …Read More
The 3 Most Common Types of Subscription Models (And The Ecommerce Brands That Have Pulled Them Off)
It’s official, the UK is a nation of super-subscribers! Following huge lockdown-fueled growth in the subscription economy, we’re exploring the most common types of subscription models, why they’re so popular with consumers, and which ecommerce brands have implemented them successfully. …Read More
Starting a New Job Remotely: The Inside Scoop From Swanky’s Newest Faces
Starting a new job is nerve-racking enough, let alone in the middle of a global pandemic. We’ve spoken to the latest additions to our Swanky family in order to find out what it's really like being a new starter in a remote working team. …Read More
6 Tips for Your Ecommerce Brand to Successfully Navigate Black Friday 2020
Today on the blog, long-time ecommerce expert Edward Scott-Finnigan shares six strategies to help your online brand successfully take on a Black Friday like no other! …Read More
How to Rank YouTube Videos on Google – 5 Steps to Success
Struggling to appear on the first page of Google? With the influential search engine now displaying videos amongst its top results, there’s no better time to optimise your visual content. Read on to discover Swanky’s top tips for video SEO; a handy guide to ranking YouTube videos on Google. …Read More
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