How Identifying Offline Communities Can Amplify Your Ecommerce Marketing Campaigns
By finding the communities who are talking about your brand, you can more effectively target your marketing campaigns and drive enhanced results. Sammy Fraser, Head of Digital Strategy at Swanky,… Read More
Google Consent Mode: Balancing the Need for Data With Privacy Protection
Holding in balance the need for data with the right to user privacy is a common pain point for ecommerce teams. In this article, Tom Cox, Data & Analytics Manager… Read More
How to Use Different Types of Surveys Throughout the Customer Journey
Creating a data-led optimisation strategy is foundational for any ecommerce store wanting to scale. In order to gather qualitative data for this endeavour, customer surveys are a useful tool. However,… Read More
Case Study: How We Increased Conversion Rate for German Unicorn Razor Group
Leveraging our capabilities as the leading CRO experts in the Shopify ecosystem, we worked with Razor Group to implement a commercially-guided experimentation and optimisation program for one of its brands,… Read More
How to Customise Your Shopify Email Templates Quickly & Efficiently
Join Ben Wallace, Junior Web Developer at Swanky, as he examines the importance of custom email styling for ecommerce brands, before exploring the different options available for creating bespoke Shopify… Read More
B2B Food & Beverage Ecommerce: What Are the Benefits of Selling Online?
An increasing number of B2B retailers in the food and beverage industry are embracing ecommerce and the benefits that online selling can bring. In this article, we examine nine advantages… Read More
Is a Product Recommendation Quiz the Answer for Your Ecommerce Site?
The correct application of a product recommendation quiz can increase sales, conversion rates and trust with customers. However, it can require a significant investment of time and resources. Learn more… Read More
An Introduction to Headless Commerce with Shopify Plus
Dan Partridge, Swanky’s Global CEO, explores the advantages and disadvantages of going headless with Shopify Plus, before sharing Swanky’s view on when the right time to adopt a headless architecture… Read More
Case Study: How we Helped Australian Department Store Hannas Embrace Online Sales With an Ecommerce Migration to Shopify
When Covid-19 hit, family-owned department store Hannas had to pivot its business approach and embrace ecommerce. Find out how Swanky helped this Australian brand to replicate its in-store experience online… Read More
What are the Benefits of Upgrading to Shopify Online Store 2.0?
Here at Swanky, we regularly talk to both prospective and existing clients about the benefits of Shopify Online Store 2.0. With this in mind, Namira Putri, Project Manager in our… Read More
Selling Personalised Products on Shopify: Benefits & Examples
The benefits of product personalisation - for both brands and customers - are abundant. By providing elevated products and meeting individual customer demands, you can increase satisfaction, inspire loyalty and… Read More
How to Consolidate Your Shopify Tech Stack – And Why it Matters
A consolidated Shopify tech stack can bring with it worthwhile benefits such as improved efficiency, better data management and reduced costs. In this article, Kevin Reeve, Head of Delivery in… Read More