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  • 15 Nov 2022 · < 1 min read

DockATot

Swedish company DockATot is the brand behind the must-have, multifunctional nursery “docks” that are winning the affections of parents across the globe. They have been leveraging Swanky’s Growth Accelerator services since 2019, benefitting from the expertise of our award-winning CRO and digital marketing specialists. 

Written By
Hannah Smiddy

Company profile 

Industry: Baby products and nursery furniture. 

Products: Multifunctinal baby loungers, known as “docks”. 

Business Overview: Dockatot started in Sweden and expanded across Europe and to the US, with the US now representing their biggest market. They sell D2C via their own ecommerce store, as well as via third-party retailers. 

Markets active in: UK, Europe, US 

 

Project goals 

  • Design an updated Shopify Plus website to reflect the latest updates to the Bouclème brand.
  • Improve the customer journey (and increase conversion rate, lifetime value, revenue and retention). 
  • Improve internal workflows. 

 

Services 

  • CRO and testing 
  • Email marketing 
  • Paid advertising 
  • Web design 
  • Content creation
  • Internationalisation 

 

Tech stack 

  • Shopify Plus 
  • Justuno 
  • Recharge
  • Okendo
  • Klaviyo

 

Read the case study to find out how Swanky’s Growth Accelerator team helped Dockatot navigate an ecommerce rebrand in Europe.

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