Internationalisation
Oct 12
YuMove
Pet supplements brand YuMove are on a mission to make sure every dog, cat and horse lives a mobile and happy life. Thanks to their sustainably-sourced, all-natural ingredients and palpable passion for keeping the nation’s pets active, they have secured the title of the UK’s number one veterinary joint supplement brand. Swanky have been driving revenue for YuMove through a data-backed conversion rate optimisation program.
Written By
Swanky
Company profile
Industry: Petcare
Products: Joint supplements for cats, dogs and horses
Business Overview: .YuMove sell their joint supplements via their online D2C store using a subscription first model.
Markets active in: UK, USA
Project goals
- Add additional revenue by improving conversion rate
- Grow their number of subscriptions
- Increase average order value (AOV) through cross-selling and upselling
Services
- CRO and Testing
- Subscription
- Personalisation
- PPC advertising
- Data and Analytics
- SEO
- Design & Development
Results
- +155% in revenue year-on-year
- + 217% in transactions year-on-year
- more than 150% of the original CRO revenue target
- Subscription conversion rate increase by over 10%
Tech stack
- Shopify Plus
- Dynamic Yield
- Gorgias
- Reconvert
- Recharge Subscriptions
- Flexify
- Trustpilot
Read more about how Swanky achieved over 150% of YuMove’s original CRO revenue target in the first year.