Bouclème
We leveraged our expertise in ecommerce website design and development to improve the customer journey and create back-end efficiencies for Bouclème’s ecommerce team.
Written By
Swanky

Company profile
Industry: Beauty & cosmetics
Products: Complete care system for curly hair (cleansers, conditioners, styling products, treatments)
Business model: Products are sold D2C via the brand’s own ecommerce store, as well as online and in-store via third-party retailers
Markets active in: UK, Europe, US
Project goals
- Design an updated Shopify Plus website to reflect the latest updates to the Bouclème brand.
- Improve the customer journey (and increase conversion rate, lifetime value, revenue and retention).
- Improve internal workflows.
Services
- UX design
- Internationalisation
- Bespoke development
- Subscription
Tech stack
- Shopify Plus
- Yotpo
- Recharge
- QuizKit
- Klaviyo
Check out the case study to find out how Swanky leveraged our expertise in ecommerce website design and development on this project.