Why migrate from THG Ingenuity to Shopify Plus?

‘Complete commerce solution’ THG Ingenuity combines technology, operations and digital services for consumer brands. It has a small market share, with particular popularity amongst beauty, fitness and health retailers.

Despite being a suitable solution for select brands, an increasing number of retailers are switching from THG Ingenuity to other ecommerce platforms. Cost, performance and flexibility are the primary drivers for this change.

Recognised as a ‘Leader’ in the Gartner® Magic Quadrant™ for Digital Commerce, Shopify is typically the destination of choice for THG Ingenuity users seeking a solution from a more innovative, market-responsive vendor with better product development roadmap. Gartner® considers THG Ingenuity to have a much lower completeness of vision and ability to execute than Shopify.

Designed to empower retailers and accelerate growth with its excellent time-to-value, the Shopify platform has a compelling value proposition:

• Higher conversions – Shopify Plus customers see 18% higher conversion with Shop Pay (the fastest, highest-converting checkout on the internet) and 20% higher average order value with automated promotions from Shopify Functions.

• Lower TCO – Shopify Plus is a much more cost-effective solution than THG Ingenuity. Whilst THG’s proposition is very comprehensive, significant savings can be achieved by migrating to a more flexible, performant stack.

• Increased agility – Retailers can easily react to market trends and changes in customer behaviour, thanks to Shopify’s intuitive drag-and-drop store builder which enables quick and easy roll-out of new website features. THG Ingenuity is notoriously inflexible and dependent upon THG’s service offering.

• Unique app ecosystem – Users have access to an expansive network of rigorously tested third-party apps and integrations, opening up countless opportunities for retailers to make improvements to the experience for consumers and staff alike. THG’s solutions cannot compete with Shopify’s best-in-class third-party app ecosystem.

• Empowers growth and creativity – Retailers have more time and budget to improve their brand and customer experience, rather than fire fighting back-end IT issues and chasing up on maintenance. Shopify has a large and capable partner ecosystem to support rapid deployment of both functionality and creative innovation.

• Enterprise-grade performance – Shopify is famous for being able to handle over 10,000 checkouts per minute, along with its 99.98% average uptime.