Articles
3 Ways to Adapt Your Marketing Strategy if Google Search Disappears From Australia
The news that Google search could be withdrawn from Australia will affect retailers, marketers and consumers. But we’ve got three ways you can adapt your marketing strategy to minimise disruption to your ecommerce sales figures. …Read More
How to Prepare Your Ecommerce Store for Seasonal Shopping Peaks
MicroStartups' Kayleigh Alexandra returns to the Swanky blog with her nine top tips for preparing your ecommerce store for seasonal shopping peaks. …Read More
Effective Calls to Action: How to Get Your Customers Clicking
Looking to turn more of your clicks into conversions? Read on to learn Swanky’s top tips for designing effective calls to action, positioning them perfectly and writing engaging CTA copy - along with some expert insights from Swanky’s Head of Optimisation, Sean Clanchy! …Read More
Case Study: A Custom Shopify Plus Checkout Solution to Improve User Experience
For Glebe Healthcare, a national online retailer of healthcare, mobility and well-being equipment, customers are at the heart of everything they do. Find out how Swanky created a custom Shopify Plus checkout solution to improve user experience and streamline back-end admin processes. …Read More
Ecommerce Trends 2020: What do our Experts Predict?
It’s time for a blog takeover, as different members of Team Swanky share their predictions for 2020 ecommerce trends! …Read More
Can My Ecommerce Product Pages Learn Anything From BuzzFeed’s Writing Style?
In this blog post, we welcome ecommerce platform specialist and online business consultant Rodney Laws, as he explores how, with inspiration from BuzzFeed's writing style, you can transform your ecommerce product pages and drive online sales! …Read More
Ecommerce Spotlight: Customer Engagement with Klaviyo
Today on the blog, Phil Greenwood, Channel Manager at Klaviyo, joins us for the latest instalment of our Ecommerce Spotlight series. …Read More
13 Reasons Why Marketing Automation is Important for Your Ecommerce Store
What if you could spend less time on your everyday marketing activities - but have them yield far better results? Read on to find out how marketing automation is revolutionising the way ecommerce businesses market their stores. …Read More
Ecommerce Spotlight: Customer Engagement with dotdigital
In today’s instalment of Ecommerce Spotlight, we chat to Justin Broomes, Strategic Ecommerce Partnerships Manager at dotdigital, for a deep dive into marketing automation and customer engagement. …Read More
How Pinterest Marketing Can Unlock The Potential Of Your Ecommerce Site
Today on the Swanky blog, we welcome Kayleigh Alexandra from MicroStartups to explore how Pinterest marketing can help take your ecommerce brand to the next level! …Read More
5 Standout Examples of Subscription Ecommerce
Today, ReCharge's Marketing Manager, Chase Alderton, takes over the Swanky blog to share five standout examples of subscription ecommerce. Prepare to be inspired! …Read More
Subscription Ecommerce: What are the Benefits for You and Your Customers?
There’s no denying the meteoric rise of the subscription based business model. Subscriptions present a whole host of benefits for business and for customers, making them an attractive proposition in the modern ecommerce market. Let’s take a look at some of those benefits in more detail. …Read More
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