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Award-winning B2B Shopify Plus ecommerce agency

We design, build and grow exceptional B2B solutions with Shopify Plus.
YOUR SHOPIFY B2B EXPERTS

We deliver outstanding B2B web development and growth services on Shopify Plus.

Whether you’re an offline B2B business looking to make the move into online B2B selling for the first time, or you’re an established B2B ecommerce brand seeking to scale your digital presence, Swanky has the expertise and experience to help you navigate the complexities of digital B2B retail.

Building a B2B store on Shopify leverages the same development processes as the creation of a DTC store. This enables us to move with speed and certainty through R&D, defining B2B store functionality, user experience, integrations and more, whilst drawing on our experience from 250+ previous DTC store builds.

CONTACT US ABOUT SHOPIFY B2B
WHO WE WORK WITH

Our Shopify B2B clients

As a B2B ecommerce agency, we’ve supported brands across the world with complex Shopify projects:

B2B ON SHOPIFY

Combine the power of the Shopify Plus platform with advanced B2B functionality.

Having changed the consumer retail landscape, Shopify is now transforming the way business-to-business transactions are conducted online. 

Shopify’s B2B functionality was overhauled in 2022, with wholesale features being integrated directly into the core of Shopify Plus. This means retailers can manage both B2B and DTC in one place, with access to the powerful features that set Shopify Plus apart from other ecommerce solutions - including custom themes, Shopify Functions and discounts.

Further significant upgrades to B2B on Shopify were announced as part of Shopify’s Summer 2023 Editions, enhancing the B2B ecommerce experience even further.

Key features of B2B on Shopify include:

• Company profiles for a tailored buying experience
• Price lists to offer percentage-based or fixed discounts
• Flexible payment terms
• Customised and automated B2B checkout experience 
• Self-serve customer portal
• Minimum order quantities
• Volume pricing, powered by quantity price breaks 
• Quick order lists
• Seamless ERP integration

B2B on Shopify is included at no extra cost within Shopify Plus plans.

LEARN MORE ABOUT B2B ON SHOPIFY

Award-winning B2B Shopify Plus store for Saddleback

Swanky solutioned and implemented an award-winning B2B store for multinational cycling brand distributor Saddleback.

B2B functionality we implemented included:

  • Authorised buyer gated B2B store
  • Bespoke credit app (tracking customer credit balances)
  • Tier, volume & quantity based discounting
  • CSV upload for bulk ordering and quick bulk reorder capability
  • Downloadable product variant files (with restricted access capability)
  • Custom pricing rules/automations
  • Custom ERP integration for managing credit, discounting rules etc.

Just one month after launch, traffic had increased by 704% and sales had seen 881% growth. Meanwhile, conversion rate sat above the industry average at 9.54%. 

READ THE SADDLEBACK STORY
LATEST ARTICLES

Learn about B2B ecommerce from our agency experts

  • B2B
  • Sep 6 · 8 min read

B2B Food & Beverage Ecommerce: What Are the Benefits of Selling Online?

An increasing number of B2B retailers in the food and beverage industry are embracing ecommerce and the benefits that online selling can bring. In this article, we examine nine advantages of B2B ecommerce in this sector, before exploring how Shopify’s functionality can support a B2B online sales model. …Read More

  • B2B
  • Aug 22 · 6 min read

The Evolution of Shopify B2B

From a limited B2B offering via its wholesale channel, to a far more mature platform allowing for a single D2C/B2B site, Shopify’s B2B functionality has evolved to give merchants more flexibility to structure their B2B businesses the way they want. Join MD of our Australian team, Sean Clanchy, as he takes a look back at the evolution of B2B on Shopify. …Read More

  • B2B
  • Mar 29 · 14 min read

How to Improve Your Online B2B Customer Experience

Accustomed to streamlined, personalised, omnichannel experiences with B2C brands, today’s B2B buyers are demanding the same when doing business online. Join us as we explore nine ways you can optimise your B2B customer experience to meet these rising expectations and drive your digital growth. …Read More

Looking for a B2B ecommerce agency?

Contact our team of certified Shopify Plus Experts to discuss your B2B Shopify project.

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