A comprehensive resource for technical ecommerce leaders exploring composability on Shopify.
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Shoppers are starting to skip the search bar. They ask ChatGPT, Microsoft Copilot, Google AI Mode and Gemini for a recommendation – and the agent does the searching, comparing and buying on their behalf. The order lands in your store without anyone visiting a product page.
In 2025, AI-driven traffic to Shopify stores grew 8x. AI-driven orders grew 15x. Frontier AI is doubling its task-completion capability roughly every four months. The brands preparing now will be the ones AI agents recommend, cite and buy from. For brands on Shopify and off it.
Two kinds of business need to get ready. Existing Shopify retailers whose stores need to be visible, citable and transactable in the AI shopping channels. And brands building agentic capability across the wider business, whatever their stack.
Talk to us about agentic readiness
Four services, layered onto a decade of Swanky expertise - Shopify Platinum delivery, full-service execution, and deep CRO and subscription capability.
Get your store visible, citable and transactable before AI shoppers come asking. We configure your agentic shopping channels – product data, knowledge base, FAQs – and audit what’s missing. ChatGPT, Microsoft Copilot, Google AI Mode and Gemini, all reached from one configured store. B2C and B2B both in scope. For brands not yet on Shopify, there is a route onto agentic commerce on Shopify’s open standards without committing to a replatform.
Build the AI capability your business needs, in your stack, alongside your team. Our Applied AI architects and developers work with yours to design and ship AI into the business. For brands not yet on Shopify, there is a route onto agentic commerce on Shopify’s open standards without committing to a replatform.
Show up in AI search, not just Google. Generative Engine Optimisation extends our Shopify SEO service into the AI era – how your brand gets found, cited and recommended when shoppers ask AI tools instead of typing a query.
Put the AI shopping experience on your own store. We build branded AI shopping agents on Shopify’s Storefront MCP – live access to your catalogue, cart, policies and orders, on your domain, under your control.
SHOPIFY AGENTIC COMMERCE
A Shopify Platinum partner with full-service delivery, deep CRO and subscription expertise, and live AI-commerce readiness work running for clients today. Not a future-tense capability.
Our agentic delivery is built on Claude (Anthropic) and OpenAI, on the open standards now common across the agent ecosystem – including UCP, the protocol Shopify uses to connect merchants to AI Channels – so the capability we ship compounds across vendors rather than ties you to one. Patchworks, our named integration partner, provides the integration depth that makes it all deliverable at scale.
Join us as we explore Google and Shopify’s new agentic commerce foundation and how it could impact the customer journey as we know it. We consider practical use cases for retailers and look at how brands can prepare as AI-led checkout becomes a reality, focusing on commerce hygiene in particular. …Read More
AI-led discovery is shifting the customer journey upstream, which means paid media is now more about validation and confidence than first-time discovery. Join Ellie Jordan, Performance Marketing Lead at Swanky, as she explores this change in more detail and considers how brands can succeed in this new landscape. …Read More
New conversational shopping features in ChatGPT are changing the way consumers discover products. Join us as we explore what this functionality looks like exactly, the impact on ecommerce retailers, and best practices for improving visibility in ChatGPT shopping results. …Read More
Get in touch to find out how we can make your brand visible, citable and transactable in the AI shopping era.
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