5 Benefits of Ecommerce Testing That Show It’s Not Just About Winning
Join Kate Prior, Digital Strategist at Swanky, as she takes to the blog to discuss how a restrictive “testing to win” approach could be hampering your ecommerce testing strategy and… Read More
A Guide to Split Testing on Shopify
Your guide to what split testing is, how to take a customer-first approach, and how solutions like Kameleoon can help (featuring insights from the platform's Chief Product Officer, Fred de… Read More
CRO Basics: What is Conversion Rate Optimisation and How Can I Get Started?
New to conversion rate optimisation? Looking to brush up on some key terms? Our guide to CRO basics is the perfect place to start. Find out what a conversion actually… Read More
Case Study: Ecommerce CRO Strategy Creates €1M Growth Opportunity for Loop Earplugs
The ecommerce conversion rate optimisation (CRO) experts at Swanky have created a nearly €1M annual turnover growth opportunity for Loop Earplugs through expertly designed and executed on-site testing. Read More
How to Localise Your International Ecommerce Stores: Insights From Dynamic Yield
We catch up with Shana Pilewski, Head of Marketing at experience optimisation platform Dynamic Yield, to find out why ecommerce localisation is so important for international brands in their quest… Read More
Case Study: The CRO Program That Topped 150% of the Additional Revenue Target
Find out how our data-driven conversion rate optimisation program helped pet supplement subscription brand YuMOVE to improve conversion rate, grow their subscriber base and increase average order value , accelerating… Read More
15 Ecommerce Personalisation Examples To Optimise Customer Experience
This is your one-stop-shop for ecommerce personalisation tactics that will help you improve the customer experience and drive growth amidst rising online competition! Read More
Is Your Store’s Speed Score Stealing the Spotlight in Your Ecommerce Strategy?
Trying to chase a perfect Shopify speed score? This could be to the detriment of other, more commercially valuable aspects of your online business! In our latest article, we're exploring… Read More
How Using Review Feeds Can Boost Conversions For Your Abandoned Cart Flow
Abandoned carts happen to the best of us — but that’s not the end of the story. Learn how review feeds can help you improve your AC flow and increase… Read More
How To Get Started With Email Personalisation in 5 Steps
Time for another blog takeover! Tom Ricards, Account Director at personalisation platform Fresh Relevance, is here to discuss how you can get started with a five-star email personalisation strategy. Read More
7 Ways to Optimise Customer Experience on Your Ecommerce Store Amid COVID-19
As we continue our exploration of how ecommerce merchants can successfully navigate the COVID-19 retail climate, today we turn our attention to optimising the customer experience. Check out these seven… Read More
Case Study: How Swanky Improved YuMove’s Customer Experience Through A/B Testing
Find out how Swanky used A/B testing to improve the customer experience on YuMove’s campaign landing page, increasing awareness and accessibility of their subscription service. Read More