Case Study: Using A/B Testing to Increase Average Order Value by 32%
With acquisition costs rising across platforms, our Australian Growth Accelerator team deployed a data-driven A/B testing programme to increase average order value for a Sydney-based FMCG retailer. Join Sean Clanchy… Read More
Case Study: The Product Bundling Strategy That Increased Revenue Per User By 86%
Global baby dock brand DockATot have been leveraging Swanky’s Growth Accelerator service since 2019, benefitting from the expertise of our award-winning CRO and digital marketing specialists. In this case study,… Read More
Top Reasons for Cart Abandonment – And What You Can Do About Them
Are you losing potential customers at the final hurdle? Sammy Fraser, Lead Digital Strategist at Swanky, is here to help. Read on to find out how you can overcome the… Read More
Why Data-Driven Optimisation is Important in Ecommerce (Even if You’re Planning a Website Rebuild)
If you’ve got an ecommerce site rebuild in mind, keep reading. Sammy Fraser, Lead Digital Strategy Manager at Swanky, talks through how you can use your existing website as a… Read More
How to Create a Prioritised Testing Roadmap (And Why You Need One)
Join Sammy Fraser, Lead Digital Strategy Manager at Swanky, as she walks through how to transform your list of experimentation ideas into an actionable and prioritised testing roadmap. Read More
5 Benefits of Ecommerce Testing That Show It’s Not Just About Winning
Join Kate Prior, Digital Strategist at Swanky, as she takes to the blog to discuss how a restrictive “testing to win” approach could be hampering your ecommerce testing strategy and… Read More
A Guide to Split Testing on Shopify
Your guide to what split testing is, how to take a customer-first approach, and how solutions like Kameleoon can help (featuring insights from the platform's Chief Product Officer, Fred de… Read More
CRO Basics: What is Conversion Rate Optimisation and How Can I Get Started?
New to conversion rate optimisation? Looking to brush up on some key terms? Our guide to CRO basics is the perfect place to start. Find out what a conversion actually… Read More
Case Study: Ecommerce CRO Strategy Creates €1M Growth Opportunity for Loop Earplugs
The ecommerce conversion rate optimisation (CRO) experts at Swanky have created a nearly €1M annual turnover growth opportunity for Loop Earplugs through expertly designed and executed on-site testing. Read More
How to Localise Your International Ecommerce Stores: Insights From Dynamic Yield
We catch up with Shana Pilewski, Head of Marketing at experience optimisation platform Dynamic Yield, to find out why ecommerce localisation is so important for international brands in their quest… Read More
Case Study: The CRO Program That Topped 150% of the Additional Revenue Target
Find out how our data-driven conversion rate optimisation program helped pet supplement subscription brand YuMOVE to improve conversion rate, grow their subscriber base and increase average order value , accelerating… Read More
15 Ecommerce Personalisation Examples To Optimise Customer Experience
This is your one-stop-shop for ecommerce personalisation tactics that will help you improve the customer experience and drive growth amidst rising online competition! Read More