The Benefits of Product Recommendations in Ecommerce
The team behind Webtrends Optimize, a market-leading experimentation and personalisation platform, are fluent in the benefits of product recommendations in ecommerce. In this article, they take to the Swanky blog… Read More
FullStory Agency Partner: Why Swanky Recommends This DXI Solution as an Essential Part of Your CRO Tech Stack
As an official FullStory agency partner, we are proud to be part of a growing digital experience ecosystem, allowing our clients to make smarter decisions with detailed behavioural insights. Join… Read More
Product Bundling Examples for Boosting AOV and Conversions
The quest for increased sales and conversions in ecommerce is ever-changing and has no universal formula for success. Product bundling, however, is a tried and tested strategy to drive sales.… Read More
Case Study: Using A/B Testing to Increase Average Order Value by 32%
With acquisition costs rising across platforms, our Australian Growth Accelerator team deployed a data-driven A/B testing programme to increase average order value for a Sydney-based FMCG retailer. Join Sean Clanchy… Read More
Case Study: The Product Bundling Strategy That Increased Revenue Per User By 86%
Global baby dock brand DockATot have been leveraging Swanky’s Growth Accelerator service since 2019, benefitting from the expertise of our award-winning CRO and digital marketing specialists. In this case study,… Read More
Top Reasons for Cart Abandonment – And What You Can Do About Them
Are you losing potential customers at the final hurdle? Sammy Fraser, Lead Digital Strategist at Swanky, is here to help. Read on to find out how you can overcome the… Read More
Why Data-Driven Optimisation is Important in Ecommerce (Even if You’re Planning a Website Rebuild)
If you’ve got an ecommerce site rebuild in mind, keep reading. Sammy Fraser, Lead Digital Strategy Manager at Swanky, talks through how you can use your existing website as a… Read More
How to Create a Prioritised Testing Roadmap (And Why You Need One)
Join Sammy Fraser, Lead Digital Strategy Manager at Swanky, as she walks through how to transform your list of experimentation ideas into an actionable and prioritised testing roadmap. Read More
5 Benefits of Ecommerce Testing That Show It’s Not Just About Winning
Join Kate Prior, Digital Strategist at Swanky, as she takes to the blog to discuss how a restrictive “testing to win” approach could be hampering your ecommerce testing strategy and… Read More
A Guide to Split Testing on Shopify
Your guide to what split testing is, how to take a customer-first approach, and how solutions like Kameleoon can help (featuring insights from the platform's Chief Product Officer, Fred de… Read More
CRO Basics: What is Conversion Rate Optimisation and How Can I Get Started?
New to conversion rate optimisation? Looking to brush up on some key terms? Our guide to CRO basics is the perfect place to start. Find out what a conversion actually… Read More
Case Study: Ecommerce CRO Strategy Creates €1M Growth Opportunity for Loop Earplugs
The ecommerce conversion rate optimisation (CRO) experts at Swanky have created a nearly €1M annual turnover growth opportunity for Loop Earplugs through expertly designed and executed on-site testing. Read More