Articles
Is Your Store’s Speed Score Stealing the Spotlight in Your Ecommerce Strategy?
Trying to chase a perfect Shopify speed score? This could be to the detriment of other, more commercially valuable aspects of your online business! In our latest article, we're exploring how this speed score is calculated, why it might not be as high as you expected, and why you shouldn't let it steal the spotlight in your ecommerce growth strategy. …Read More
How Using Review Feeds Can Boost Conversions For Your Abandoned Cart Flow
Abandoned carts happen to the best of us — but that’s not the end of the story. Learn how review feeds can help you improve your AC flow and increase conversions. …Read More
How To Get Started With Email Personalisation in 5 Steps
Time for another blog takeover! Tom Ricards, Account Director at personalisation platform Fresh Relevance, is here to discuss how you can get started with a five-star email personalisation strategy. …Read More
7 Ways to Optimise Customer Experience on Your Ecommerce Store Amid COVID-19
As we continue our exploration of how ecommerce merchants can successfully navigate the COVID-19 retail climate, today we turn our attention to optimising the customer experience. Check out these seven actionable strategies that will improve shopper satisfaction (and your revenue!) in this time of uncertainty. …Read More
Case Study: How Swanky Improved YuMove’s Customer Experience Through A/B Testing
Find out how Swanky used A/B testing to improve the customer experience on YuMove’s campaign landing page, increasing awareness and accessibility of their subscription service. …Read More
Effective Calls to Action: How to Get Your Customers Clicking
Looking to turn more of your clicks into conversions? Read on to learn Swanky’s top tips for designing effective calls to action, positioning them perfectly and writing engaging CTA copy - along with some expert insights from Swanky’s Head of Optimisation, Sean Clanchy! …Read More
What is the ROI of Personalisation?
When executed effectively, personalisation can overhaul the customer experience, boost key metrics and offer substantial commercial rewards. Here, we're exploring the different ways in which personalisation can drive ROI for your ecommerce business. …Read More
Creative Ways to Collect UX Feedback From Your Customers
A strong user experience is the key to boosting your store’s conversion rate. But how can you find out what your customers really love - and hate - about browsing your site? Today, we want to help you gain new insight into your customers’ behaviour - and unlock real ecommerce success. …Read More
7 Quick Tricks for Writing Ecommerce Copy That Sells
How exactly can ecommerce merchants use copy to increase conversions? Read on to find out the secret to writing web copy that sells! …Read More
The 7 Biggest Consumer Barriers to Purchase – and How to Fix Them
Getting far more clicks than conversions on your ecommerce store? Read on to find out how you can overcome your customers’ biggest barriers to purchase and boost your sales more than ever. …Read More
The Best A/B Testing Tools For Shopify: How Swanky Achieves Top Results
Picking the right A/B testing tool is a crucial part of getting the most out of your conversion rate optimisation investment. So which do our ecommerce experts recommend? …Read More
A/B Testing for Shopify Stores: What Is It and How Can It Help You?
Every visit to your website is an opportunity to grow your business. But how can you make sure you’re getting the most revenue out of your traffic? Let’s take a closer look at how A/B testing could help your Shopify store. …Read More
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