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Case Study: How Swanky Supported daysoft® With Its Ecommerce Digital Transformation
This is the story of how our multidisciplinary team has guided leading daily disposable contact lens brand daysoft® through an ecommerce digital transformation, complete with a renewed brand strategy, new Shopify Plus website, custom subscription functionality, and 360 marketing support. …Read More
Email Marketing ROI is Unmatched – Are You Making the Most Of It?
Email marketing ROI is the highest of all marketing channels. Getting this strategy right for your brand can lead to sustainable revenue that is easily scalable. In this article Sarah Hanney, Email Marketing Executive at Swanky, explains how you can harness this tool for your ecommerce brand. …Read More
Case Study: The New Shopify Plus Expansion Store That Doubled Vitruvian’s Revenue in an International Market
Australian smart fitness brand Vitruvian was facing costly transaction fees using Shopify Markets. Find out more about the Shopify Plus expansion store we developed to serve the brand’s Canadian customers and reduce costs - and the impact this had on key metrics in this international market. …Read More
5 Top Tips for Getting Started with a DXI Tool
Being able to stand out from the crowd requires you to understand your customers. To do this in ecommerce means using and analysing data effectively. This is where DXI tools come in. They let you see the big picture and the tiny details, helping you make data-driven decisions. Learn more with Chloe Symons, Digital Strategist at Swanky. …Read More
Case Study: Launching New Consumer Electronics Ecommerce Brand Gotraka on Shopify Plus
This is the go-to-market story of how our multidisciplinary team helped take Gotraka from a business idea to an operational ecommerce brand, leveraging comprehensive market research and ecommerce business strategy to inform brand creation, web design, Shopify Plus development, tech stack selection and go-to-market digital marketing execution. …Read More
2023 Petcare Market Trends For Ecommerce: What Should You Know?
Petcare market trends have drastically changed in the past decade. Here’s Samantha Fraser, Head of Strategy, with five key trends that emerged from our recent visit to the European Petcare Innovation Summit. …Read More
How to Create a High-Converting Subscription Landing Page For Your Ecommerce Store
A clear, concise and compelling subscription landing page is non-negotiable for subscription brands. It’s a dedicated place to showcase your offering to shoppers, build trust in your brand and turn clicks into conversions. Keep reading to learn more about the key ingredients of a successful subscription landing page, with examples from across Swanky’s portfolio. …Read More
Case Study: Essential Jewellery Migrate from Magento to Shopify and Revenue Increases 32% YoY
Essential Jewellery came to Swanky with inspiration and ambition for their new ecommerce jewellery store. Our team enjoyed working on such a creative brief and helping the brand migrate from Magento to Shopify. …Read More
Voice of Customer Analysis: Leveraging Passive Feedback to Inform CRO
Voice of customer analysis can unlock great potential for your brand. In this article, Sean Clanchy, MD of Swanky Australia, explains exactly how to leverage VoC and why it’s important. …Read More
7 Australian Brands Selling Coffee Online With Shopify
Here, we’ve handpicked some of the best Shopify coffee stores in Australia and rounded up what each of them is doing well. These websites all leverage Shopify and its integrations, along with proven ecommerce strategies, to connect with coffee lovers across the country and accelerate their online sales. …Read More
How to Sell Pet Products Online: Creating a ‘Best in Show’ Ecommerce Store on Shopify Plus
We leverage our extensive experience in the petcare ecommerce sector to bring you this guide to creating a successful pet products website on Shopify Plus. From needs-based navigation and sampling strategies to personalisation and social proof, we share 11 strategies for selling petcare products online. …Read More
8 Ways a PIM Solution Can Power Your Ecommerce Business
Today, we've invited our partner Quable, a PIM and DAM solution, onto the Swanky blog to explain how leveraging a PIM solution could transform the customer experience, backend efficiency and your bottom line. …Read More
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