How Identifying Offline Communities Can Amplify Your Ecommerce Marketing Campaigns
By finding the communities who are talking about your brand, you can more effectively target your marketing campaigns and drive enhanced results. Sammy Fraser, Head of Digital Strategy at Swanky,… Read More
How to Use Different Types of Surveys Throughout the Customer Journey
Creating a data-led optimisation strategy is foundational for any ecommerce store wanting to scale. In order to gather qualitative data for this endeavour, customer surveys are a useful tool. However,… Read More
Is a Product Recommendation Quiz the Answer for Your Ecommerce Site?
The correct application of a product recommendation quiz can increase sales, conversion rates and trust with customers. However, it can require a significant investment of time and resources. Learn more… Read More
Selling Personalised Products on Shopify: Benefits & Examples
The benefits of product personalisation - for both brands and customers - are abundant. By providing elevated products and meeting individual customer demands, you can increase satisfaction, inspire loyalty and… Read More
How to Consolidate Your Shopify Tech Stack – And Why it Matters
A consolidated Shopify tech stack can bring with it worthwhile benefits such as improved efficiency, better data management and reduced costs. In this article, Kevin Reeve, Head of Delivery in… Read More
Case Study: How Swanky Supported daysoft® With Its Ecommerce Digital Transformation
This is the story of how our multidisciplinary team has guided leading daily disposable contact lens brand daysoft® through an ecommerce digital transformation, complete with a renewed brand strategy, new… Read More
Case Study: Launching New Consumer Electronics Ecommerce Brand Gotraka on Shopify Plus
This is the go-to-market story of how our multidisciplinary team helped take Gotraka from a business idea to an operational ecommerce brand, leveraging comprehensive market research and ecommerce business strategy… Read More
2023 Petcare Market Trends For Ecommerce: What Should You Know?
Petcare market trends have drastically changed in the past decade. Here’s Samantha Fraser, Head of Strategy, with five key trends that emerged from our recent visit to the European Petcare… Read More
10 Elements of a Successful Online Beauty Store
In this article, we leverage our experience building and optimising online stores for beauty and cosmetics brands across the globe to share the must-have elements of a successful ecommerce site… Read More
7 Australian Brands Selling Coffee Online With Shopify
Here, we’ve handpicked some of the best Shopify coffee stores in Australia and rounded up what each of them is doing well. These websites all leverage Shopify and its integrations,… Read More
How to Sell Pet Products Online: Creating a ‘Best in Show’ Ecommerce Store on Shopify Plus
We leverage our extensive experience in the petcare ecommerce sector to bring you this guide to creating a successful pet products website on Shopify Plus. From needs-based navigation and sampling… Read More
8 Ways a PIM Solution Can Power Your Ecommerce Business
Today, we've invited our partner Quable, a PIM and DAM solution, onto the Swanky blog to explain how leveraging a PIM solution could transform the customer experience, backend efficiency and… Read More