CDP Strategy: Expanding Your First-Party Data Pool
Sean Clanchy, Managing Director of Swanky Australia, explores how a CDP could help retailers capture, analyse and activate data from more than just their DTC customers. Find out how you… Read More
Advantages & Applications of a Composable Tech Stack
Join Sean Clanchy, Managing Director of Swanky Australia, as he outlines the key benefits of adopting a composable tech stack and explores practical use cases for retailers to consider. Read More
Checkout Optimisation Strategies For Your Shopify Store
Join Sophie Wright, Digital Strategist at Swanky, as she explores how Shopify retailers can optimise the world’s highest-converting checkout even further to improve the checkout experience and reduce the likelihood… Read More
Beer Retail in Australia: 5 Strategies to Make Your Brewery More Profitable
In this article, Sean Clanchy, Managing Director of Swanky Australia, shares five simple and cost-effective strategies that independent brewers can implement to help increase customers and drive sales both online… Read More
Rethinking Ecommerce Loyalty: Innovative Strategies to Increase Customer Retention
In this article, we leverage our expertise in retention marketing to round up seven creative ways to keep your customers coming back for more. Keep reading for strategies, examples and… Read More
Case Study: The Tech Stack Consolidation That Reduced Costs & Improved Efficiency For This ASX Beauty Group
Find out how Swanky helped Australian beauty brand aggregator Anagenics to improve efficiency across its DTC and B2B operations with a consolidated tech stack and digital marketing support. Read More
7 Strategies For Your Shopify Furniture Store
Furniture ecommerce comes with a series of challenges for retailers to navigate. This article draws on our expertise in this sector to recommend best practices for overcoming common barriers to… Read More
Loyalty Program Strategy: How to Build the Ultimate Ecommerce Loyalty Program
Holding on to your customers and encouraging repeat purchases is a vital piece of the puzzle for ecommerce retailers. In this comprehensive guide to loyalty program strategy, we walk you… Read More
Case Study: The DTC Subscription Growth Strategy That Delivered an 8-Figure Additional Revenue Opportunity for YuMOVE
This is the story of how Swanky supported petcare brand YuMOVE’s digital transformation with a brand new Shopify Plus website and a multifaceted approach to DTC growth. It focuses in… Read More
How Destination Brands Can Drive Repeat Purchases Offline & Online
For seasonal destination retailers, customer data that you collect at the point of purchase can be leveraged to increase trade throughout the year - both online and offline. Join Sean… Read More
ERP 101: Everything You Need to Know About Enterprise Resource Planning for Shopify Brands
Join the team at Excellent Zephyr as they provide an introduction to ERP systems and how they interact with Shopify to drive benefits for your team and business. Read More
Case Study: How we Helped Hogans Family Jewellers Start Selling Online With Shopify
Traditional brick-and-mortar brand Hogans Family Jewellers recently decided to adopt a hybrid sales model and start selling online. Find out how our Australian team supported Hogans with a range of… Read More