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FullStory Agency Partner: Why Swanky Recommends This DXI Solution as an Essential Part of Your CRO Tech Stack
As an official FullStory agency partner, we are proud to be part of a growing digital experience ecosystem, allowing our clients to make smarter decisions with detailed behavioural insights. Join Swanky’s Head of Growth, Matt Abbott, as he explores the top five uses for FullStory - and why these mean we recommend it as a must-have solution in your ecommerce toolbox. …Read More
Shopify Markets vs. Expansion Stores: Which Should You Choose When Going International?
Nichola Birch, Product Manager at Swanky, unpacks how to choose between Shopify Markets and expansion stores with Shopify to help you decide which is best suited to support your brand internationalisation strategy. …Read More
Product Bundling Examples for Boosting AOV and Conversions
The quest for increased sales and conversions in ecommerce is ever-changing and has no universal formula for success. Product bundling, however, is a tried and tested strategy to drive sales. Here’s Alex Devos, Data Insights Analyst at Swanky, with tips on how to use product bundling for your store. …Read More
Subscription UX Design: 11 Common Mistakes to Avoid
In this article, our Chief Creative Officer, Matt Giles, gives the lowdown on how to create a winning subscription service on Shopify. He shares 11 common subscription UX design mistakes, and how you can avoid falling into these traps. …Read More
How Scalable is Shopify Plus (and What GMV Can it Handle)?
Join three of Swanky's senior leaders as they share their views on the scalability of Shopify Plus and its position as an enterprise ecommerce solution. …Read More
Understanding Shopify Site Speed
Site speed is a complex topic and can be understood differently by different people and different metrics. Here’s Edward Matthews, Front End Developer at Swanky, with everything you need to keep in mind when tackling site speed for your ecommerce site. …Read More
Advice for European Retailers Selling Online to UK Customers
Swanky has helped many international brands branch into new territories with the design and development of innovative ecommerce solutions. Given our expertise and experience in cross-border commerce, our Chief Future Officer, Dan McIvor, was invited by hub.brussels to speak to ecommerce brands about selling online to UK customers. Here’s a look at his advice for European merchants selling into the UK market for the first time. …Read More
Case Study: How Swanky Helped This Australian Agri-Food Business Expand Into D2C Ecommerce
After participating in the Toowoomba and Surat Basin Enterprise’s E-Ag program, facilitated by Swanky, Australian agri-food business Victoria Hill Lamb leveraged our Shopify expertise to support them with their D2C ecommerce journey. Find out why they wanted to expand into a new sales channel, how Swanky helped, and what impact this has had on their business. …Read More
Swanky is Crowned European CRO Agency of the Year!
It’s official - we’re a 2022 European Agency Awards winner! Find out how our CEO, Dan Partridge, reacted to the news, and read about our sophisticated “test and learn” approach that saw us crowned CRO Agency of the Year. …Read More
Case Study: Using A/B Testing to Increase Average Order Value by 32%
With acquisition costs rising across platforms, our Australian Growth Accelerator team deployed a data-driven A/B testing programme to increase average order value for a Sydney-based FMCG retailer. Join Sean Clanchy as he shares the details, from hypotheses through to results. …Read More
Google’s Performance Max: A New Ad Campaign for a Shifting Landscape
With Google’s Performance Max campaigns set to replace Smart Shopping by the end of September, Digital Marketing Executive Ellie Jordan has rounded up everything you need to know about this machine-learning, multi-channel campaign type. Find out about the benefits Performance Max offers, best practices for campaign creation, and how to handle the switch from Smart Shopping. …Read More
How to Make Your Website More Accessible: Top Tips For Ecommerce Retailers
As an ecommerce retailer, you have a duty to ensure that all potential shoppers can access your online store. Join our Lead QA Engineer, Zoe Jarrett, as she explains how to make your website more accessible with some simple considerations. …Read More
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