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Why Data-Driven Optimisation is Important in Ecommerce (Even if You’re Planning a Website Rebuild)
If you’ve got an ecommerce site rebuild in mind, keep reading. Sammy Fraser, Lead Digital Strategy Manager at Swanky, talks through how you can use your existing website as a ‘testing ground’ to inform decisions on your new online store. …Read More
CRO Basics: What is Conversion Rate Optimisation and How Can I Get Started?
New to conversion rate optimisation? Looking to brush up on some key terms? Our guide to CRO basics is the perfect place to start. Find out what a conversion actually is, how to calculate conversion rate, where to get started with your very own CRO strategy, and more! …Read More
10 Simple Conversion Rate Optimisation Techniques: The Beginner’s Guide to Increasing Sales
Conversion rate optimisation, the process of maximising the revenue generated from each visitor to your store, is undoubtedly the foundation of any strong ecommerce strategy. However, CRO is also a very broad term, affecting every aspect of your website’s design - from its layout and aesthetic to its written content and technical build. So when it comes to taking steps towards rocketing your revenue and converting more of your website’s browsers into buyers, where should you begin? …Read More
Conversion Rate Optimisation
Award-winning Shopify Plus CRO agency. Our in-house experts convert traffic into customers with a strategic “test & learn” approach. …Read More
How to Measure Ecommerce Success with Conversion Rate Optimisation
How much do you know about your customers and about their interactions with you? If you have a physical store or rely heavily on the face-to-face interactions of salespeople, then you probably have some metrics by which to gauge your customer interactions - who is happy, who is upset, what sales of products or services look like compared to past months and past years. …Read More
Conversion Rate Optimisation: How To Know Your Expert Is The Real Deal
Imagine increasing your annual turnover by 10% within 3 months - without hiring new staff or spending more money on advertising. It’s not unheard of for businesses to triple their site conversion rates within a year of beginning CRO programmes. That’s why Conversion Rate Optimisation (CRO) has become somewhat of a hot topic in the e-commerce community lately. But what are the risks of taking on a CRO consultant without understanding the concept and its process? …Read More
Why Spend Money on Search Engine Optimisation?
It has to be said that it's easy to get it wrong with SEO. Most businesses tend towards one extreme when it comes to search engine optimization; they either neglect it, undervaluing the importance of SEO or assuming that their on-site optimization will do the trick, or they have an unhealthy SEO obsession, turning every piece of content into a keyword-stuffed mess. Neither approach is going to result in better traffic, increased conversions etc. There is a healthy balance to be found, and we're persuaded that SEO is well worth investing in. Here are 4 reasons why your business should have an SEO budget. …Read More
Swanky & fusefabric Announce Strategic Alliance
Swanky and fusefabric join forces to create Shopify’s largest European enterprise-focused, full service agency partner. …Read More
Available Now: Swanky’s Comprehensive Guide to Composable Architecture & Headless Development on Shopify
Our guide to composable commerce on Shopify’s headless ecommerce stack is the ultimate resource for CTOs curious about composability in modern commerce solutions. …Read More
Case Study: The DTC Subscription Growth Strategy That Delivered an 8-Figure Additional Revenue Opportunity for YuMOVE
This is the story of how Swanky supported petcare brand YuMOVE’s digital transformation with a brand new Shopify Plus website and a multifaceted approach to DTC growth. It focuses in particular on how we deployed a targeted on-site optimisation and experimentation program to enhance the brand’s subscription offering, with outstanding results. …Read More
Case Study: The Custom Development that Helped International Shopify Furniture Retailer Aeris Improve UX
Find out about the custom development solutions that Swanky has implemented to help German furniture retailer Aeris improve UX, promote its flagship product, and effectively target another key international market. …Read More
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