Data Attribution in Ecommerce: What Makes Swanky’s Approach Unique?
Navigating data attribution in ecommerce can be confusing and lead to misinformed decisions. Learn from Tom Cox, Data & Analytics Manager at Swanky, about how Swanky’s approach leads to clarity… Read More
Beer Retail in Australia: 5 Strategies to Make Your Brewery More Profitable
In this article, Sean Clanchy, Managing Director of Swanky Australia, shares five simple and cost-effective strategies that independent brewers can implement to help increase customers and drive sales both online… Read More
A Guide to Mobile Responsive Web Design for Your Shopify Plus Ecommerce Website
Swanky web designer Mark Halliwell shares a step-by-step approach to mobile responsive web design for your Shopify store in this practical guide. Read More
Composable Commerce Explained: Defining Key Terms & Understanding Core Concepts
Perfect for introducing yourself or your team to composable commerce and related technologies, this glossary covers common terms you’ll hear when talking about composability in modern web development (especially on… Read More
Rethinking Ecommerce Loyalty: Innovative Strategies to Increase Customer Retention
In this article, we leverage our expertise in retention marketing to round up seven creative ways to keep your customers coming back for more. Keep reading for strategies, examples and… Read More
Keyword Research & MTPE: The Key to Multilingual SEO Success
Developing a multilingual SEO strategy for your ecommerce brand is vital for international success. Join Swanky's Anna Giles as she shares how she creates international SEO strategies that drive traffic… Read More
Case Study: Natural Instinct’s B2B Migration From Magento Enterprise to Shopify Plus
This case study explores how we migrated leading pet food retailer Natural Instinct from Adobe Commerce (Magento Enterprise) B2B to Shopify Plus, crafting a more flexible and cost-effective ecommerce store… Read More
Marketing Funnel Stages: How to Tailor Your Strategy for Each Phase of the Customer Journey
Join Ellie Jordan, Performance Marketing Lead in Swanky’s Growth Accelerator team, as she explores how ecommerce marketers can adapt their strategies for each of the different marketing funnel stages. Read More
Shopify Themes vs Headless: Which Approach is Right For Your Business?
This article explores the options for Shopify retailers when deciding on their ecommerce tech stack. We’ll present some of the main differences between a theme or headless approach, and discuss… Read More
Case Study: Enterprise Garden Brand Mr. Fothergill’s Migrates from SuiteCommerce to Shopify Plus to Unlock Growth
Leading horticulture supplier Mr. Fothergill’s engaged Swanky to support its ecommerce migration from SuiteCommerce to Shopify Plus. This replatforming process included optimising UX, upgrading search functionality, and consulting on the… Read More
Migrating From the Shopify Plus Wholesale Channel to B2B on Shopify: What You Need to Know
Retailers using the Shopify Plus Wholesale Channel must migrate to B2B on Shopify before 30 April 2024. Read on to learn about the differences between the two solutions and how… Read More
Case Study: The Upgrade to Shopify 2.0 That Improved Speed, Conversion Rate & SEO for Medley Jewellery
Learn about the impact that upgrading to Shopify Online Store 2.0 has had for Australian jewellery brand Medley - including benefits for both the company’s ecommerce team and end consumers. Read More