How B2B Brands Can Unlock Growth With a DTC Channel
Wholesale, B2B brands are increasingly utilising a variety of ecommerce channels to boost revenue. In this article, MD of Swanky Australia, Sean Clanchy, looks at how ecommerce brands can use… Read More
Shopify B2B Setup: How to Choose Between a Blended vs. Dedicated Store
Shopify’s B2B capability now offers global brands the opportunity to grow and leverage this platform in a way that suits their requirements. This article explores how to navigate this and… Read More
8 Ways a PIM Solution Can Power Your Ecommerce Business
Today, we've invited our partner Quable, a PIM and DAM solution, onto the Swanky blog to explain how leveraging a PIM solution could transform the customer experience, backend efficiency and… Read More
SEO for Product Descriptions: 7 Tips to Drive Traffic and Sales
Impacting organic search rankings, traffic volume, and customer buying experience, SEO is not something to be underestimated when it comes to your ecommerce strategy. Read on to find out more… Read More
6 Benefits of Content Marketing for Your Ecommerce Business
Curious as to how content marketing could benefit your ecommerce brand? Swanky’s Content Executive Han Dickson is here with six advantages of implementing a sound content marketing strategy into your… Read More
How COVID-19 Has Impacted Online Retailers – Download Our New Ebook!
Our latest ebook gives an insight into exactly how the pandemic has affected online retailers and what they're doing to adapt and thrive in 2021. Read More
Leveraging Customer Insights to Improve Acquisition and Conversion For Your Ecommerce Brand
We've teamed up with search and navigation platform Findologic to bring you an expert guide to improving acquisition and conversion. Find out how you can use information about your customers… Read More
5 Benefits of Influencer Marketing For Your Ecommerce Brand
Wondering how influencer marketing could benefit your ecommerce brand? Swanky's Alana Hushon is here with her round-up of five pivotal perks of this popular marketing tactic, including increased brand awareness… Read More
6 Tips for Your Ecommerce Brand to Successfully Navigate Black Friday 2020
Today on the blog, long-time ecommerce expert Edward Scott-Finnigan shares six strategies to help your online brand successfully take on a Black Friday like no other! Read More
7 On-Site Search Strategies to Satisfy Shoppers and Supercharge Sales Amid the Retail Revolution
We're back with some more tips and tricks to give your ecommerce store a helping hand during the coronavirus crisis and beyond. In this latest article, we examine seven ways… Read More
7 Ways to Optimise Customer Experience on Your Ecommerce Store Amid COVID-19
As we continue our exploration of how ecommerce merchants can successfully navigate the COVID-19 retail climate, today we turn our attention to optimising the customer experience. Check out these seven… Read More
How COVID-19 is Affecting Retail: 7 Key Ecommerce Strategies to Adopt Today
The COVID-19 pandemic is having an unprecedented impact on all areas of life. In this article, our Head of UK Growth, Matt Abbott, explores the affect it's having on the… Read More