How well do you know your customers? Think beyond basic demographics like gender, age and location. Do you understand their wants and needs? Are you aware of the challenges and frustrations they face? How do they search for and purchase products online?
Knowing your audience inside and out is imperative when it comes to crafting successful acquisition and conversion strategies. With these detailed insights at your fingertips, not only can you drive the right people onto your ecommerce store, you can create an optimised, relevant on-site experience that gets more visitors converting.
In such a hyper-competitive digital environment, it’s never been more important to deliver relevant, data-driven experiences at each stage of the customer journey. Taking the time to harvest customer data and derive insights about your target audience will be well worth the effort in the long-run, with benefits for your brand, your customers, and your bottom line.
Find out more in our white paper with Findologic
You might be wondering exactly how this all works in practice. Well, we’ve teamed up with our friends at search and navigation platform Findologic to explore how online retailers can leverage what they know about their customers to improve the quality of their website traffic and increase conversions.
Our expert guide starts right at the beginning, looking at ways to get to know your customers, and what the information you gather means for your acquisition efforts. We then explore on-site UX and consider how customer data can inform your design choices.
Learn more about:
- Understanding your target customer – effective tactics to gather detailed information for your buyer personas.
- Getting the right people to your ecommerce store – adopting push and pull marketing strategies relevant to your target audience.
- Adapting to changes in customer behaviour – the rising importance of mobile commerce and what it means for your conversion strategy.
- Designing for mobile conversions – exploring the fundamentals of mobile UX, including layout, navigation and AI.
Click here to access the free white paper and learn how to improve your acquisition and conversion strategies using the power of customer insights!