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  • News
  • 10 Nov 2023 · 3 min read

daysoft® & Swanky Win Subscription Website of the Year at the 2023 UK Ecommerce Awards

Following our success at the 2023 UK Ecommerce Awards, get reactions from our team and find out more about the winning subscription website we designed and built for leading contact lens brand daysoft®.

Written By
Hannah Smiddy

Together with our client daysoft®, we are delighted to have won the Subscription Website/Service of the Year award at the 2023 UK Ecommerce Awards!

These awards recognise excellence in ecommerce across multiple online retail sectors, celebrating website creativity and innovation. They were judged by a panel of industry experts who followed a rigorous scoring and evaluation process.

Commenting on daysoft®’s website, the judges said:

“It is great to see the research and work that has gone into this website, the focus on the target audience throughout is impressive. It is clear this agency has understood the client’s requirements from the off-set, and the website has achieved amazing results.”

Speaking on LinkedIn about the award win, Stef Gross, Head of New Builds at Swanky, said:

“I am incredibly proud of my team at Swanky for winning this award last night. I have been working with daysoft® for over two years now and it has been an incredible journey. Developing a subscription service for their UK customers was one of the standout elements we delivered in 2022.”

Swanky’s Sarah Tyas (Project Manager), Daniel Schmid (Front-End Developer) and Dan McIvor (Founder & Chief Future Officer) collect the UK Ecommerce Award on stage.

How did Swanky help daysoft®?

In 2022, we helped daysoft® migrate from a fully custom legacy ecommerce platform to Shopify Plus, crafting a freshly designed website that would accelerate their growth throughout the UK with a new subscription-first recurring revenue model.

The team at daysoft® wanted a new online store that would easily allow UK customers to easily purchase and repurchase contact lenses. On a practical level, this meant creating a frictionless on-site experience with a seamless and intuitive order flow and checkout sequence – to convert demand from new and existing customers.

As the go-to Shopify Plus agency for DTC subscription brands, and having worked with the likes of HelloFresh, Wilkinson Sword and Huel to develop subscription solutions leveraging Shopify and Recharge, we were well positioned to be able to deliver an outstanding subscription website for daysoft®.

This was a hugely transformative project that leveraged the expertise of team members from across our teams. It included:

  • branding and UX design, delivering a significant aesthetic upgrade;
  • development of bespoke subscription functionality, including a unique bundling solution to extend the native functionality of Shopify and Recharge through custom development;
  • SEO and content marketing, designed to raise brand awareness and drive organic traffic to the new site; and

You can read our in-depth case study to learn more about each aspect of daysoft®’s ecommerce digital transformation.

daysoft®’s digital transformation: 1 year on

Since launching the new daysoft® site in November 2022, we have continued to work with the team in a full-service capacity.

Our New Builds team recently migrated more of the brand’s international stores to Shopify Plus, whilst our Growth Accelerator team has been providing ongoing optimisation, data and marketing support.

This award-winning website has produced some exceptional results for daysoft®, accelerating product sales, revenue and overall digital growth.

“This year we took it one step further by launching a brand new daysoft® US website, tailoring the experience specifically to this audience,” explains Stef.

“I can’t wait to see what Swanky and daysoft® will be working on next.”

Leverage our award-winning subscription expertise

To chat to us about how we could help build or optimise your subscription website on Shopify Plus, reach out to our award-winning team today.

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