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How Identifying Offline Communities Can Amplify Your Ecommerce Marketing Campaigns
By finding the communities who are talking about your brand, you can more effectively target your marketing campaigns and drive enhanced results. Sammy Fraser, Head of Digital Strategy at Swanky, explores the psychology behind this, with help from the experts at community detection and insights platform Herdify. …Read More
How to Use Different Types of Surveys Throughout the Customer Journey
Creating a data-led optimisation strategy is foundational for any ecommerce store wanting to scale. In order to gather qualitative data for this endeavour, customer surveys are a useful tool. However, knowing which type of customer survey to use, and where to use it in the customer journey, is just as important. Read on to hear insights on this from Millie, Junior Data Strategist at Swanky. …Read More
How to Customise Your Shopify Email Templates Quickly & Efficiently
Join Ben Wallace, Junior Web Developer at Swanky, as he examines the importance of custom email styling for ecommerce brands, before exploring the different options available for creating bespoke Shopify emails. …Read More
B2B Food & Beverage Ecommerce: What Are the Benefits of Selling Online?
An increasing number of B2B retailers in the food and beverage industry are embracing ecommerce and the benefits that online selling can bring. In this article, we examine nine advantages of B2B ecommerce in this sector, before exploring how Shopify’s functionality can support a B2B online sales model. …Read More
Is a Product Recommendation Quiz the Answer for Your Ecommerce Site?
The correct application of a product recommendation quiz can increase sales, conversion rates and trust with customers. However, it can require a significant investment of time and resources. Learn more about the nuances of this tool, and some of our top tips, from Gregg Forbes, Project Manager at Swanky. …Read More
Victoria Hill Lamb
When Australian agri-food business Victoria Hill Lamb identified an opportunity to diversify its sales approach and start selling DTC alongside B2B, its owners turned to Swanky for our support and expertise. We crafted a new Shopify website to help validate the brand's business case for ecommerce, before providing guidance around paid advertising on Facebook. …Read More
Essential Jewellery
Family-run business Essential Jewellery has been providing quality, affordable jewellery to British shoppers for over three decades. After being forced to adopt a hybrid approach to sales during the Covid pandemic, the brand really saw the value of an ecommerce presence and sought to improve its website to provide a smoother, more visually cohesive experience for online shoppers. Enter, Swanky. …Read More
An Introduction to Headless Commerce with Shopify Plus
Dan Partridge, Swanky’s Global CEO, explores the advantages and disadvantages of going headless with Shopify Plus, before sharing Swanky’s view on when the right time to adopt a headless architecture is. …Read More
What are the Benefits of Upgrading to Shopify Online Store 2.0?
Here at Swanky, we regularly talk to both prospective and existing clients about the benefits of Shopify Online Store 2.0. With this in mind, Namira Putri, Project Manager in our Australian team, explores Store 2.0’s core features, before examining why you might want to upgrade. …Read More
Selling Personalised Products on Shopify: Benefits & Examples
The benefits of product personalisation - for both brands and customers - are abundant. By providing elevated products and meeting individual customer demands, you can increase satisfaction, inspire loyalty and boost sales. We’ve helped various brands from across a range of industries start selling personalised products on Shopify and reap the rewards, four examples of which we share below. …Read More
How to Consolidate Your Shopify Tech Stack – And Why it Matters
A consolidated Shopify tech stack can bring with it worthwhile benefits such as improved efficiency, better data management and reduced costs. In this article, Kevin Reeve, Head of Delivery in our Australian team, discusses these benefits in more detail before examining best practices for achieving a streamlined tech stack. …Read More
Case Study: Upgrading Naturalmat’s Ecommerce UX to Reflect the Brand’s In-Store Customer Experience
This project with sustainable mattress brand Naturalmat combined Swanky's expertise in UX design, replatforming and Shopify development. Find out why Naturalmat wanted to migrate from Magento to Shopify and how we leveraged customer insights to design a stylish and intuitive ecommerce site - one that reflects the inviting, calm and supportive in-store experience of the brand's brick-and-mortar showrooms. …Read More
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