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daysoft®
daysoft® is the only company in the world that designs, manufactures and sells contact lenses directly to end consumers. The brand has amassed a large following in multiple countries thanks to its affordable vision solutions, patented lens designs and environmentally-conscious technology. Struggling with an ecommerce platform that wasn't fit to scale, the daysoft® team engaged Swanky to craft a new Shopify Plus website with renewed branding. Meanwhile, our Growth Accelerator team has been supporting daysoft® with email marketing, PPC, content marketing and more. …Read More
Case Study: How Swanky Supported daysoft® With Its Ecommerce Digital Transformation
This is the story of how our multidisciplinary team has guided leading daily disposable contact lens brand daysoft® through an ecommerce digital transformation, complete with a renewed brand strategy, new Shopify Plus website, custom subscription functionality, and 360 marketing support. …Read More
Case Study: Custom Recharge Build a Box Functionality to Improve Subscriber UX for Alta Foods
Food-tech platform Alta Foods leverages a dynamic ‘build a box’ subscription model. This London-based business needed the support of an agency to extend the native functionality of Shopify and Recharge and improve subscriber UX. Learn about the custom build a box functionality that our in-house team developed to overcome a series of website pain points, as well as the changes we made via Recharge’s Theme Engine. …Read More
Naturalmat
British mattress brand Naturalmat has pioneered the use of organic and natural materials across its whole range. All of their mattresses are made by hand in a solar-powered workshop in Devon, with materials sourced sustainably. The brand engaged Swanky to design them a new ecommerce site - one that reflected the inviting, calm and supportive in-store experience of its brick-and-mortar showrooms. …Read More
Email Marketing ROI is Unmatched – Are You Making the Most Of It?
Email marketing ROI is the highest of all marketing channels. Getting this strategy right for your brand can lead to sustainable revenue that is easily scalable. In this article Sarah Hanney, Email Marketing Executive at Swanky, explains how you can harness this tool for your ecommerce brand. …Read More
5 Top Tips for Getting Started with a DXI Tool
Being able to stand out from the crowd requires you to understand your customers. To do this in ecommerce means using and analysing data effectively. This is where DXI tools come in. They let you see the big picture and the tiny details, helping you make data-driven decisions. Learn more with Chloe Symons, Digital Strategist at Swanky. …Read More
Case Study: Launching New Consumer Electronics Ecommerce Brand Gotraka on Shopify Plus
This is the go-to-market story of how our multidisciplinary team helped take Gotraka from a business idea to an operational ecommerce brand, leveraging comprehensive market research and ecommerce business strategy to inform brand creation, web design, Shopify Plus development, tech stack selection and go-to-market digital marketing execution. …Read More
Farrell’s
We worked with Farrell’s to craft a new visual identity and brand strategy for the company’s exciting relaunch into the Australian petcare industry. This project utilised our knowledge of audiences, marketing and user experience in this industry to create branding representative of this established retailer. …Read More
Case Study: How We Developed a New Brand Identity for Australian Petcare Retailer Farrell’s
Developing a new brand identity for any retailer takes time and expertise. Read on to learn how we leveraged our knowledge of audiences, marketing and user experience in the petcare industry to create a new visual identity and brand strategy for Australian dog food brand, Farrell's. …Read More
How to Get the Most Out of Your Ecommerce Photography
Join Ollie Endicott, Digital Designer at Swanky, as he discusses the impact your ecommerce photography can have on your online store’s performance, before sharing some top tips on how to make your imagery best-in-class. …Read More
How to Create a High-Converting Subscription Landing Page For Your Ecommerce Store
A clear, concise and compelling subscription landing page is non-negotiable for subscription brands. It’s a dedicated place to showcase your offering to shoppers, build trust in your brand and turn clicks into conversions. Keep reading to learn more about the key ingredients of a successful subscription landing page, with examples from across Swanky’s portfolio. …Read More
10 Elements of a Successful Online Beauty Store
In this article, we leverage our experience building and optimising online stores for beauty and cosmetics brands across the globe to share the must-have elements of a successful ecommerce site in this industry. We cover everything from quizzes and bundles to augmented reality and user generated content. …Read More
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