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Case Study: Essential Jewellery Migrate from Magento to Shopify and Revenue Increases 32% YoY
Essential Jewellery came to Swanky with inspiration and ambition for their new ecommerce jewellery store. Our team enjoyed working on such a creative brief and helping the brand migrate from Magento to Shopify. …Read More
Voice of Customer Analysis: Leveraging Passive Feedback to Inform CRO
Voice of customer analysis can unlock great potential for your brand. In this article, Sean Clanchy, MD of Swanky Australia, explains exactly how to leverage VoC and why it’s important. …Read More
7 Australian Brands Selling Coffee Online With Shopify
Here, we’ve handpicked some of the best Shopify coffee stores in Australia and rounded up what each of them is doing well. These websites all leverage Shopify and its integrations, along with proven ecommerce strategies, to connect with coffee lovers across the country and accelerate their online sales. …Read More
How to Sell Pet Products Online: Creating a ‘Best in Show’ Ecommerce Store on Shopify Plus
We leverage our extensive experience in the petcare ecommerce sector to bring you this guide to creating a successful pet products website on Shopify Plus. From needs-based navigation and sampling strategies to personalisation and social proof, we share 11 strategies for selling petcare products online. …Read More
8 Ways a PIM Solution Can Power Your Ecommerce Business
Today, we've invited our partner Quable, a PIM and DAM solution, onto the Swanky blog to explain how leveraging a PIM solution could transform the customer experience, backend efficiency and your bottom line. …Read More
Magento vs Shopify: An Ecommerce Platform Comparison
Magento Commerce and Shopify Plus are both powerful, feature-rich ecommerce platforms. Our jargon-free comparison of these two ecommerce heavyweights examines various factors to help you decide which solution is right for your business. …Read More
How Does Total Cost of Ownership Vary Across Ecommerce Solutions?
In this article, Dan Partridge, Global CEO of Swanky, compares total cost of ownership across Shopify Plus and other popular solutions, examining its importance as a point-of-difference when choosing an ecommerce platform. He also explores the impact that economic headwinds are having on retailers’ efforts to double down on this cost, and the different ways it can be reduced. …Read More
The Benefits of Product Recommendations in Ecommerce
The team behind Webtrends Optimize, a market-leading experimentation and personalisation platform, are fluent in the benefits of product recommendations in ecommerce. In this article, they take to the Swanky blog to explore how well-executed product recommendations can transform the customer experience and your bottom line. …Read More
Case Study: The Ecommerce Growth Strategy that Helped Shackleton Increase YoY Revenue by 74%
Creating a successful ecommerce growth strategy is all about leveraging data to inform decision making and prioritise ideas. This is what our Growth Accelerator team has done for Shackleton, a brand selling expedition clothing for extreme weather. This case study shares some details around our testing and outcomes for CRO, PPC and email marketing. …Read More
Helping Australian Agri-Food Brands Scale Their Ecommerce Food Business
In 2022, Swanky Australia worked with Toowoomba and Surat Basin Enterprise to deliver a program focused on enabling agri-food companies to launch and scale their ecommerce food businesses. Read more to learn about the content we delivered, who was involved, and the outcomes to-date. …Read More
Salesforce Commerce Cloud: SiteGenesis Users Should Consider Replatforming Instead of a SFRA Upgrade
There are numerous issues facing retailers whose ecommerce platform is based upon SiteGenesis, Salesforce Commerce Cloud’s legacy architecture. Whilst Salesforce’s proposed approach is an upgrade to SFRA, a more modern reference architecture, this is an expensive and complex process. Could a migration to an alternative digital commerce solution be the better approach? …Read More
FullStory Agency Partner: Why Swanky Recommends This DXI Solution as an Essential Part of Your CRO Tech Stack
As an official FullStory agency partner, we are proud to be part of a growing digital experience ecosystem, allowing our clients to make smarter decisions with detailed behavioural insights. Join Swanky’s Head of Growth, Matt Abbott, as he explores the top five uses for FullStory - and why these mean we recommend it as a must-have solution in your ecommerce toolbox. …Read More
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