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Case Study: The DTC Subscription Growth Strategy That Delivered an 8-Figure Additional Revenue Opportunity for YuMOVE
This is the story of how Swanky supported petcare brand YuMOVE’s digital transformation with a brand new Shopify Plus website and a multifaceted approach to DTC growth. It focuses in particular on how we deployed a targeted on-site optimisation and experimentation program to enhance the brand’s subscription offering, with outstanding results. …Read More
Case Study: The Custom Development that Helped International Shopify Furniture Retailer Aeris Improve UX
Find out about the custom development solutions that Swanky has implemented to help German furniture retailer Aeris improve UX, promote its flagship product, and effectively target another key international market. …Read More
Case Study: Migrating Catit’s Multiple International Online Stores From WooCommerce to Shopify Plus
This is the story of how we migrated international cat supplies brand Catit from WooCommerce to Shopify Plus. Find out how Swanky leveraged our expertise in ecommerce UX, bespoke Shopify development, internationalisation and subscription throughout this complex project. …Read More
daysoft® & Swanky Win Subscription Website of the Year at the 2023 UK Ecommerce Awards
Following our success at the 2023 UK Ecommerce Awards, get reactions from our team and find out more about the winning subscription website we designed and built for leading contact lens brand daysoft®. …Read More
11 Tips For US Retailers Selling Online to Customers in Europe
Leveraging our experience and knowledge in international commerce, we’ve rounded up must-have guidance for US brands selling into the European ecommerce market on Shopify. We also draw on the expertise of the team at Reach, a leading cross-border payments solution. …Read More
11 UX Strategies for Your Skincare Ecommerce Website
In this article, Freddie Loveday, Senior UI/UX Designer at Swanky, leverages his experience working with health and beauty brands across the globe to share some of his favourite strategies for creating an unblemished skincare ecommerce experience. …Read More
Aeris
German furniture retailer Aeris sells their innovative seating solutions to customers in Germany and across Europe. The brand tasked Swanky with developing custom functionality for their Shopify store, as well as helping them to launch a new expansion store for their international customers. …Read More
How Identifying Offline Communities Can Amplify Your Ecommerce Marketing Campaigns
By finding the communities who are talking about your brand, you can more effectively target your marketing campaigns and drive enhanced results. Sammy Fraser, Head of Digital Strategy at Swanky, explores the psychology behind this, with help from the experts at community detection and insights platform Herdify. …Read More
Google Consent Mode: Balancing the Need for Data With Privacy Protection
Holding in balance the need for data with the right to user privacy is a common pain point for ecommerce teams. In this article, Tom Cox, Data & Analytics Manager at Swanky, explains how Google Consent Mode can ensure you have increased visibility of your store’s data and still respect user privacy. …Read More
How to Use Different Types of Surveys Throughout the Customer Journey
Creating a data-led optimisation strategy is foundational for any ecommerce store wanting to scale. In order to gather qualitative data for this endeavour, customer surveys are a useful tool. However, knowing which type of customer survey to use, and where to use it in the customer journey, is just as important. Read on to hear insights on this from Millie, Junior Data Strategist at Swanky. …Read More
Case Study: How We Increased Conversion Rate for German Unicorn Razor Group
Leveraging our capabilities as the leading CRO experts in the Shopify ecosystem, we worked with Razor Group to implement a commercially-guided experimentation and optimisation program for one of its brands, G-Rack. Read about the series of tests that helped boost G-Rack’s conversion rate. …Read More
B2B Food & Beverage Ecommerce: What Are the Benefits of Selling Online?
An increasing number of B2B retailers in the food and beverage industry are embracing ecommerce and the benefits that online selling can bring. In this article, we examine nine advantages of B2B ecommerce in this sector, before exploring how Shopify’s functionality can support a B2B online sales model. …Read More
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