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Shopify Plus vs Adobe Commerce: Evaluating Reliability During Peak Trading Periods
Essie Eslami, Commercial Director at Swanky, explores how Shopify Plus excels during peak traffic events compared to Adobe Commerce. He examines Shopify’s cloud-based infrastructure, automatic scaling capabilities, global edge delivery, and high-performance checkout. …Read More
Shopify Store Credit: API Use Cases, Subscription Innovation & Practical Guidance
Join Swanky's Director of Technology, Ian Jamieson, as he explores Shopify's Store Credit functionality and its applications for ecommerce retailers. …Read More
Case Study: How Swanky Implemented a New Ecommerce Tracking System
After a critical tracking outage disrupted performance, a leading supplement brand asked Swanky to rebuild its ecommerce tracking system. This case study explores how our team delivered a scalable solution, enabling faster decision-making, clearer attribution, and stronger cross-channel performance. …Read More
How to Improve Your Ecommerce Store’s Visibility in ChatGPT Shopping Results
New conversational shopping features in ChatGPT are changing the way consumers discover products. Join us as we explore what this functionality looks like exactly, the impact on ecommerce retailers, and best practices for improving visibility in ChatGPT shopping results. …Read More
Case Study: The Integrated Ecommerce Tech Stack Accelerating This Fashion Brand’s Online Growth
We walk through The Pulse Boutique’s fashion ecommerce tech stack, exploring how the various tools speak to one another to deliver a seamless frontend experience for shoppers whilst providing a holistic customer view behind-the-scenes. …Read More
Navigating Tariffs as an Ecommerce Retailer or Brand Selling Into the US
Join us as we consider the impact of the new and proposed US tariffs on international ecommerce retailers. We explore a variety of ways to mitigate risk for those selling into the US, along with advice for brands using this as an opportunity to consolidate stateside commerce. …Read More
Case Study: Supporting This Australian Brand With Shopify Store Creation & Automated BOM Assembly
Swanky’s team of Shopify experts in Australia supported the launch of Heka Hoods’ off-the-shelf brand "EXPRESS By Heka Hoods". This involved the creation of a Shopify store, development of a custom script to streamline and automate BOM assembly, and expert tech stack consultation. …Read More
Swanky Promoted to Shopify Platinum Partner
Find out more about our new Platinum Partner status, why we’ve been promoted by Shopify, and what this means for the brands we work with. …Read More
Case Study: Supporting This Pet Food Brand’s Alternative Black Friday Campaign With Meta Ads
Find out how we leveraged Meta Ads to promote Nutriment’s alternative Black Friday campaign and generate over 25,000 donated meals for animal rescue charities. …Read More
B2B Email Marketing: 5 Strategies for Ecommerce Success
When executed well, B2B email marketing has the potential to support customer acquisition and retention for any ecommerce business. In this article, we explore some key strategies for success in the B2B ecommerce space. …Read More
Case Study: Building a Successful Black Friday Marketing Strategy for Essential Jewellery
In this case study, we outline how Swanky’s marketing team crafted and supported a successful Black Friday marketing strategy for Essential Jewellery. The results included a YoY revenue increase of 29% and ROAS peaking at 1017%. …Read More
Shopify Markets vs. Global-e: Choosing the Right Solution For Your Cross-Border Ecommerce Business
Join us for a comprehensive comparison of Shopify Markets and Global-e, including the factors that should be considered when deciding which solution is best for your international ecommerce business. …Read More
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