How to Use Different Types of Surveys Throughout the Customer Journey
Creating a data-led optimisation strategy is foundational for any ecommerce store wanting to scale. In order to gather qualitative data for this endeavour, customer surveys are a useful tool. However,… Read More
Effective Calls to Action: How to Get Your Customers Clicking
Looking to turn more of your clicks into conversions? Read on to learn Swanky’s top tips for designing effective calls to action, positioning them perfectly and writing engaging CTA copy… Read More
A/B Testing for Shopify Stores: What Is It and How Can It Help You?
Every visit to your website is an opportunity to grow your business. But how can you make sure you’re getting the most revenue out of your traffic? Let’s take a… Read More
How to Improve Your Shopify Store’s SEO with SEO Manager
Without optimising your Shopify store for search engines you’ll be missing out on valuable site traffic and thousands (!) of potential customers that Google could be sending your way. But… Read More
Why Should You Feature User-Generated Content on Your Shopify Store?
When it comes to persuading customers to make purchases from your brand, trust is key. So how can you effectively build the credibility of your business? By making use of… Read More
Conversion Rate Optimisation: How To Know Your Expert Is The Real Deal
Imagine increasing your annual turnover by 10% within 3 months - without hiring new staff or spending more money on advertising. It’s not unheard of for businesses to triple their… Read More
Optimise Ecommerce: 7 Things Shoppers Find Annoying on Your Website
Developing and launching your own website using an eCommerce platform like Shopify allows you to build repeat customers, generate value through brand recognition, and protect your revenue by owning the… Read More
How To Generate Sales Data With The Shopify Dashboard
In an insightful analysis of the importance of sales data, Frank V Cespedes argues that 'You Can't Do Strategy Without Input From Sales'. The premise is very simple. Cespedes identifies… Read More
Take Your Business on The Road: Mobile Payment Systems
In today's marketplace there is a huge demand for the development of ecommerce websites. This isn't surprising - after all, online retail represents a rapidly growing sector. However, you might… Read More
Improve SEO and Increase Website Traffic
Everybody wants to attract more visitors to their website. Whatever it is that you're selling, making, designing, advertising, repairing or simply passionate about, we're pretty sure that 99 times out… Read More