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Improve SEO and Increase Website Traffic

Everybody wants to attract more visitors to their website.

Whatever it is that you’re selling, making, designing, advertising, repairing or simply passionate about, we’re pretty sure that 99 times out of 100 you’d jump at the chance to effortlessly, immediately and inexpensively increase website traffic.

Written By
Dan Partridge

*Update: you can now read our article “How SEO Boosted this Shopify Store’s Traffic by 77%

Whilst many SEO companies will attempt to sell you a sugar-coated quick-fix and many cynical website designers will tell you this product simply doesn’t exist, the truth is that there are very effective ways to increase website traffic.

However, a quick-fix there most certainly isn’t. The reality is that improved SEO results take time, strategy, perseverance and generally speaking require some kind of financial investment. If you’re going to increase website traffic – either organically or with a pay per click campaign – then you’re going to need to settle in for the long haul. It might not be immediate, but when you start to see positive results it will certainly be worth it.

There is so much written about SEO strategies that we’d be scraping the barrel somewhat to try and give you a comprehensive introduction to increasing website traffic in just 1 blog post. However, here are a few ideas to get you started; some are a little more complex than others, but successfully applied they’ll all have a positive impact on your SEO rankings…

Become an SEO student

If you’re looking to increase website traffic, an important first step is to understand what it is that you’re trying to do. The easiest way to do this is to begin listening to some of the SEO and content marketing experts to see how they’re doing things. This won’t cost you a penny, gives you plenty to get your teeth into and will help inform future conversations that you may have with SEO consultancies.

Who should you be listening to? Well, we’d start with @NeilPatel, and @Moz. You’ll get a hearty blend of search marketing, content marketing, resources and opinion…

Spend time on your website

Once you’ve started to develop a fuller understanding of how SEO works, it’s worth spending a significant amount of time getting your website right. Taking a holistic approach to your on-site optimisation will ensure that your website is working as hard as possible to attract new site visitors from search engine results pages.

There are numerous things that you can do to improve your on-site SEO: keyword research, content optimisation, produce a site-map, improve your website speed, optimise your images, ensure that your website is responsive, start a blog, work on your title and H-tags…

Off-Site Optimisation Strategy

When you’ve finished optimising your site you’ll be ready to begin an off-site optimisation strategy. Again, taking a wide-angle view of SEO enables you to choose your priorities and implement your strategy over time.

Your approach might include any of the following: use of social media, registering with directories, local news and press releases, video, guest blogging, registering profiles with high-PR sites, producing original content such as infographics or memes, pay-per-click, white papers… the list is almost endless.

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