Case Study: How We Increased Conversion Rate for German Unicorn Razor Group
Leveraging our capabilities as the leading CRO experts in the Shopify ecosystem, we worked with Razor Group to implement a commercially-guided experimentation and optimisation program for one of its brands,… Read More
5 Top Tips for Getting Started with a DXI Tool
Being able to stand out from the crowd requires you to understand your customers. To do this in ecommerce means using and analysing data effectively. This is where DXI tools… Read More
Voice of Customer Analysis: Leveraging Passive Feedback to Inform CRO
Voice of customer analysis can unlock great potential for your brand. In this article, Sean Clanchy, MD of Swanky Australia, explains exactly how to leverage VoC and why it’s important. Read More
Case Study: The Ecommerce Growth Strategy that Helped Shackleton Increase YoY Revenue by 74%
Creating a successful ecommerce growth strategy is all about leveraging data to inform decision making and prioritise ideas. This is what our Growth Accelerator team has done for Shackleton, a… Read More
FullStory Agency Partner: Why Swanky Recommends This DXI Solution as an Essential Part of Your CRO Tech Stack
As an official FullStory agency partner, we are proud to be part of a growing digital experience ecosystem, allowing our clients to make smarter decisions with detailed behavioural insights. Join… Read More
Product Bundling Examples for Boosting AOV and Conversions
The quest for increased sales and conversions in ecommerce is ever-changing and has no universal formula for success. Product bundling, however, is a tried and tested strategy to drive sales.… Read More
Understanding Shopify Site Speed
Site speed is a complex topic and can be understood differently by different people and different metrics. Here’s Edward Matthews, Front End Developer at Swanky, with everything you need to… Read More
Swanky is Crowned European CRO Agency of the Year!
It’s official - we’re a 2022 European Agency Awards winner! Find out how our CEO, Dan Partridge, reacted to the news, and read about our sophisticated “test and learn” approach… Read More
Case Study: Using A/B Testing to Increase Average Order Value by 32%
With acquisition costs rising across platforms, our Australian Growth Accelerator team deployed a data-driven A/B testing programme to increase average order value for a Sydney-based FMCG retailer. Join Sean Clanchy… Read More
Case Study: The Product Bundling Strategy That Increased Revenue Per User By 86%
Global baby dock brand DockATot have been leveraging Swanky’s Growth Accelerator service since 2019, benefitting from the expertise of our award-winning CRO and digital marketing specialists. In this case study,… Read More
Top Reasons for Cart Abandonment – And What You Can Do About Them
Are you losing potential customers at the final hurdle? Sammy Fraser, Lead Digital Strategist at Swanky, is here to help. Read on to find out how you can overcome the… Read More
Why Data-Driven Optimisation is Important in Ecommerce (Even if You’re Planning a Website Rebuild)
If you’ve got an ecommerce site rebuild in mind, keep reading. Sammy Fraser, Lead Digital Strategy Manager at Swanky, talks through how you can use your existing website as a… Read More