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How to Reduce Customer Acquisition Cost
With acquisition costs rising and paid media strategies providing more challenging to execute effectively, leading D2C brands are revisiting their acquisition strategies. Together with experts from across the ecommerce industry, we bring you the ultimate guide to reducing customer acquisition cost. …Read More
How to Create a Prioritised Testing Roadmap (And Why You Need One)
Join Sammy Fraser, Lead Digital Strategy Manager at Swanky, as she walks through how to transform your list of experimentation ideas into an actionable and prioritised testing roadmap. …Read More
6 Benefits of Content Marketing for Your Ecommerce Business
Curious as to how content marketing could benefit your ecommerce brand? Swanky’s Content Executive Han Dickson is here with six advantages of implementing a sound content marketing strategy into your business operations, from boosting conversions to building brand awareness. …Read More
Making the Move from Universal Analytics to Google Analytics 4 on Shopify
Following Google’s announcement that it will be sunsetting Universal Analytics in 2023, we’ve rounded up everything you need to know about the new go-to solution, Google Analytics 4. Find out when you need to transition by, how you can do it whilst minimising risk, and how Swanky can help. …Read More
How to Improve Your Online B2B Customer Experience
Accustomed to streamlined, personalised, omnichannel experiences with B2C brands, today’s B2B buyers are demanding the same when doing business online. Join us as we explore nine ways you can optimise your B2B customer experience to meet these rising expectations and drive your digital growth. …Read More
PishPoshBaby (Growth Accelerator)
After engaging Swanky for their rebrand and replatform onto Shopify, US baby brand PishPoshBaby joined Swanky's Growth Accelerator program to accelerate their online growth. Our team provided a range of marketing services including PPC, social marketing, email marketing. …Read More
5 Benefits of Ecommerce Testing That Show It’s Not Just About Winning
Join Kate Prior, Digital Strategist at Swanky, as she takes to the blog to discuss how a restrictive “testing to win” approach could be hampering your ecommerce testing strategy and subsequent digital growth. …Read More
Case Study: How Swanky Helped Meal Subscription Brand HelloFresh Start Selling Online in Japan
Swanky’s ecommerce experts helped meal-kit subscription service HelloFresh launch into Japan, their first Asian market. Here’s the story of how we created an exciting Japanese store for the world’s leading meal-kit company! …Read More
CRO Basics: What is Conversion Rate Optimisation and How Can I Get Started?
New to conversion rate optimisation? Looking to brush up on some key terms? Our guide to CRO basics is the perfect place to start. Find out what a conversion actually is, how to calculate conversion rate, where to get started with your very own CRO strategy, and more! …Read More
Celebrating One Year as a Sustainable Ecommerce Agency With a Climate Positive Workforce!
Get the lowdown on the climate projects we’ve supported since joining forces with Ecologi, and find out why it’s important to us to be a sustainable ecommerce agency. …Read More
Case Study: The Custom Ecommerce Subscription Solution That Helped Whisky Loot Scale At Pace
Find out about the bespoke subscription and gifting solutions we developed for fast-growth Aussie brand Whisky Loot, plus how their swanky new ecommerce set-up on Shopify Plus helped them scale to new heights, fast. …Read More
Swanky Joins MindfulCommerce to Provide Sustainable Ecommerce Solutions
As a carbon neutral agency set on delivering sustainable ecommerce solutions, we are thrilled to announce that Swanky is now part of the MindfulCommerce Community! Read on to find out more about the MindfulCommerce mission and how it aligns with our commitment to sustainability. …Read More
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