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How to Use Customer Segmentation to Supercharge Your KPIs
Understanding your customers’ unique wants and needs is the foundation of any successful marketing strategy. But when it comes to replacing your one-size-fits-all approach with carefully personalised, targeted content, where should you begin? Join us as we explore the what, why and how of customer segmentation, complete with expert insights from Swanky's Head of Optimisation, Sean Clanchy. …Read More
Ecommerce Spotlight: Customer Engagement with dotdigital
In today’s instalment of Ecommerce Spotlight, we chat to Justin Broomes, Strategic Ecommerce Partnerships Manager at dotdigital, for a deep dive into marketing automation and customer engagement. …Read More
How Pinterest Marketing Can Unlock The Potential Of Your Ecommerce Site
Today on the Swanky blog, we welcome Kayleigh Alexandra from MicroStartups to explore how Pinterest marketing can help take your ecommerce brand to the next level! …Read More
5 Standout Examples of Subscription Ecommerce
Today, Recharge's Marketing Manager, Chase Alderton, takes over the Swanky blog to share five standout examples of subscription ecommerce. Prepare to be inspired! …Read More
Swanky Australia Officially Launches in Toowoomba!
It’s official! Swanky Australia has launched in Toowoomba! Find out why we chose the ‘Garden City’ for our Aussie base, and how we celebrated the official opening of our swanky new office space. …Read More
What is the ROI of Personalisation?
When executed effectively, personalisation can overhaul the customer experience, boost key metrics and offer substantial commercial rewards. Here, we're exploring the different ways in which personalisation can drive ROI for your ecommerce business. …Read More
12 Christmas Marketing Ideas to Bring Festive Cheer to Your Ecommerce Store
The countdown to Christmas is on! Add some seasonal sparkle to your ecommerce store with Swanky’s Christmas marketing campaign ideas. …Read More
Ecommerce Spotlight: Site Search with Klevu
For the first instalment of our new Ecommerce Spotlight series, we’re talking ecommerce site search with our friends at Klevu. So, grab a coffee, take a pew, and let our bite-sized Q&A videos inspire your own Shopify success story! …Read More
7 Quick Tricks for Writing Ecommerce Copy That Sells
How exactly can ecommerce merchants use copy to increase conversions? Read on to find out the secret to writing web copy that sells! …Read More
JustUno
Leveraging advanced visitor intelligence data, Justuno’s AI-driven conversion optimisation suite uses predictive analytics to create highly targeted and refined customer journey touchpoints that capture and convert leads faster than ever before. Enterprise merchants have access to powerful machine learning technology that continuously optimises on-site promotions, designed to turn browsers into buyers and power large-scale growth. …Read More
The 7 Biggest Consumer Barriers to Purchase – and How to Fix Them
Getting far more clicks than conversions on your ecommerce store? Read on to find out how you can overcome your customers’ biggest barriers to purchase and boost your sales more than ever. …Read More
The Best A/B Testing Tools For Shopify: How Swanky Achieves Top Results
Picking the right A/B testing tool is a crucial part of getting the most out of your conversion rate optimisation investment. So which do our ecommerce experts recommend? …Read More
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