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Swanky Australia Officially Launches in Toowoomba!

It’s official! Swanky Australia has launched in Toowoomba! Find out why we chose the ‘Garden City’ for our Aussie base, and how we celebrated the official opening of our swanky new office space.

Written By
Hannah Smiddy

Earlier in 2019, we excitedly revealed that Swanky would be opening an office down under, taking our passion for ecommerce to the other side of the globe.

Now, we are delighted to announce that Swanky Australia has officially launched in Toowoomba! This new base in the ‘Garden City’ joins our HQ in Exeter, UK, to secure Swanky as a global force in the ecommerce industry.

Our super-swanky new office location, in the centre of Toowoomba, directly beneath George Banks rooftop bar. Image credit: Kate Phillips, WiseOwl Photography.

Your Queensland Shopify Agency

Just like in our UK office, our Aussie experts specialise in a variety of ecommerce services; from migrating your entire store to Shopify Plus and refreshing your web design, to perfecting your digital strategy and optimising your store for conversion success.

Led by Sean Clanchy, the Swanky Australia team have years of experience in ecommerce, along with some seriously impressive Shopify expertise.

Among the Aussie clients with whom the team have already had the honour of working with are Goondiwindi Cotton, who saw year-on-year sales double after migrating to Shopify, and Peter Williams Riding Apparel, whose revenue increased by 300% on their new Shopify site!

Swanky Australia are also delighted to be working with Toowoomba-based family department store Hannas and eco-friendly sanitary product brand Bamboo Babe, with plenty more super-exciting projects in the pipeline!

Celebrating in our signature Swanky style

To mark the formal opening of our Australian Shopify agency, we wanted to celebrate in style. And that we did!

Over 50 esteemed business leaders, retailers and community officials gathered at our new office location last week to help us celebrate.

Several visitors came from Sydney, Goondiwindi and the Sunshine Coast to celebrate our new presence in Aus. Attendees included Dr John McVeigh MP, Federal Member for Groom, Rhys Furner, Head of APAC Partnerships for Shopify Plus, Matt Garven and Scott Goodman of Sydney-based customer review platform Okendo, and Chana Imsirovic of Sydney-born ecommerce agency Owl&Monk.

We were thrilled that some of our clients were able to join in the celebrations as well, including Sam and Harry Coulton of Goondiwindi Cotton, Helen and Jamie Barkla of Peter Williams Riding Apparel, and Michael Hanna of Hannas.

After a tour of our swanky new space, guests were introduced to the Swanky Australia team before heading upstairs to the George Banks rooftop bar for a celebratory toast.

The Swanky Australia launch party in full swing!

Dan McIvor, Founder and CEO of Swanky, travelled all the way from Swanky HQ in the UK to celebrate with the Australia team! Speaking of the launch party, he said:

“It was a real celebration both of Swanky’s growing maturity, the excitement of opening new markets and a welcoming of new staff and merchants to the Swanky family.

The APAC region is one of the fastest-growing markets in ecommerce, and this new base in Toowoomba means we will be better able to service ambitious, high-growth brands in the region who are looking to get the most out of their online presence.”

Expressing his thanks for a successful launch event, Sean Clanchy, our Head of Optimisation and Director of the new Australia office, said:

“Thank you to all our guests for taking the time out of their busy schedules to celebrate with us. We’d also like to offer a big thank you to Kate Phillips of WiseOwl Photography for capturing our big night, and the team at George Banks for hosting a wonderful evening.” 

Why Toowoomba?

Based right next to Toowoomba’s new international airport, Swanky Australia will be well-connected to every part of the country – as well as most of Asia. This means that whether your business is based in the heart of a city or way out in the bush, our team of digital experts will be able to fly out and meet you for a face-to-face consultation, as well as digital catch-ups along the way, of course.

Discussing the choice of location for our Australian branch, Sean added:

“Following our UK precedent, we have selected another regional hub, keeping our overheads low, recruiting directly from the local university and working hard to provide digital pathways for regional graduates. 

Toowoomba, with its new airport facility providing direct flights to Sydney, its close proximity to Brisbane, the University of Southern Queensland on our doorstep and a vibrant local economy, seemed a natural choice.”

Could Swanky Australia help transform your ecommerce store?

If you’re an Australian business looking for help with your store design, Shopify Plus migration or creation of a strong digital strategy, we’d love to hear from you. We are passionate about helping ambitious, high-growth brands unlock their potential and achieve their ecommerce dreams. Just check out some of our Aussie success stories to see this in action!

Please do get in touch with one of our friendly ecommerce experts at Swanky Australia if you’d like to find out more.

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