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Understanding Shopify Site Speed
Site speed is a complex topic and can be understood differently by different people and different metrics. Here’s Edward Matthews, Front End Developer at Swanky, with everything you need to keep in mind when tackling site speed for your ecommerce site. …Read More
Advice for European Retailers Selling Online to UK Customers
Swanky has helped many international brands branch into new territories with the design and development of innovative ecommerce solutions. Given our expertise and experience in cross-border commerce, our Chief Future Officer, Dan McIvor, was invited by hub.brussels to speak to ecommerce brands about selling online to UK customers. Here’s a look at his advice for European merchants selling into the UK market for the first time. …Read More
Case Study: How Swanky Helped This Australian Agri-Food Business Expand Into D2C Ecommerce
After participating in the Toowoomba and Surat Basin Enterprise’s E-Ag program, facilitated by Swanky, Australian agri-food business Victoria Hill Lamb leveraged our Shopify expertise to support them with their D2C ecommerce journey. Find out why they wanted to expand into a new sales channel, how Swanky helped, and what impact this has had on their business. …Read More
Swanky is Crowned European CRO Agency of the Year!
It’s official - we’re a 2022 European Agency Awards winner! Find out how our CEO, Dan Partridge, reacted to the news, and read about our sophisticated “test and learn” approach that saw us crowned CRO Agency of the Year. …Read More
Case Study: Using A/B Testing to Increase Average Order Value by 32%
With acquisition costs rising across platforms, our Australian Growth Accelerator team deployed a data-driven A/B testing programme to increase average order value for a Sydney-based FMCG retailer. Join Sean Clanchy as he shares the details, from hypotheses through to results. …Read More
How to Make the Most of Your Shopify Store Blog
Swanky’s Digital Content Manager, Anna Giles, has spent years planning and implementing results-driven content marketing strategies for clients across the globe. Join her as she discusses why your Shopify store blog is so important and how you can make the most of it. …Read More
10 of the Best Plant-Based Food Ecommerce Sites On Shopify
The plant-based food market is booming. There are so many brands in this space that it is hard - but not impossible - to stand out. Here’s a list of 10 plant-based food brands that are using Shopify and its integrations in creative ways to sell their products worldwide. …Read More
Economic Headwinds, Digital Transformation and the Acceleration of Shopify Plus
With help from our partners across the industry, Swanky's CEO, Dan Partridge, examines the opportunities that economic headwinds present for ecommerce digital transformation, before exploring the rising prominence of Shopify Plus in mid-market and enterprise digital transformation projects. …Read More
Exploring the Importance of Ecommerce Website Accessibility
Website accessibility should be a priority when building your online store. Fail to implement accepted accessibility standards, and you risk facing legal, ethical and financial implications. Join Edward Matthews, Front End Web Developer at Swanky, as he explains more about why ecommerce website accessibility is so important. …Read More
Google’s Performance Max: A New Ad Campaign for a Shifting Landscape
With Google’s Performance Max campaigns set to replace Smart Shopping by the end of September, Digital Marketing Executive Ellie Jordan has rounded up everything you need to know about this machine-learning, multi-channel campaign type. Find out about the benefits Performance Max offers, best practices for campaign creation, and how to handle the switch from Smart Shopping. …Read More
10 Australian Shopify Stores Leveraging Subscriptions
Subscription brands from across Australia have turned to Shopify and Shopify Plus to make their D2C visions reality. Join Harry Magriplis from our Queensland team as he shares 10 Australian Shopify stores leveraging innovative subscription solutions and powerful marketing strategies to attract and retain subscribers. …Read More
Case Study: How Wilkinson Sword are Leveraging Swanky’s Expertise as a Full Service Ecommerce Agency
Find out how international shaving brand Wilkinson Sword have been leveraging Swanky’s expertise as a fully integrated ecommerce agency to bring their D2C vision to life. Including details on their significant dual-brand migration from WooCommerce to Shopify Plus, bespoke multi-store deployment process, Recharge-powered subscription service, and email marketing strategy. …Read More
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