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How to Reduce Customer Acquisition Cost
With acquisition costs rising and paid media strategies providing more challenging to execute effectively, leading D2C brands are revisiting their acquisition strategies. Together with experts from across the ecommerce industry, we bring you the ultimate guide to reducing customer acquisition cost. …Read More
Why Data-Driven Optimisation is Important in Ecommerce (Even if You’re Planning a Website Rebuild)
If you’ve got an ecommerce site rebuild in mind, keep reading. Sammy Fraser, Lead Digital Strategy Manager at Swanky, talks through how you can use your existing website as a ‘testing ground’ to inform decisions on your new online store. …Read More
How to Create a Prioritised Testing Roadmap (And Why You Need One)
Join Sammy Fraser, Lead Digital Strategy Manager at Swanky, as she walks through how to transform your list of experimentation ideas into an actionable and prioritised testing roadmap. …Read More
SEO for Product Descriptions: 7 Tips to Drive Traffic and Sales
Impacting organic search rankings, traffic volume, and customer buying experience, SEO is not something to be underestimated when it comes to your ecommerce strategy. Read on to find out more about the importance of SEO for product descriptions, and how to craft the perfect product copy on your ecommerce site. …Read More
How to Get Your Health & Wellness Subscription Website in Good Shape
Everything you need for a flourishing health and wellness subscription website that builds trust and fosters long-term subscriber relationships - from publishing reviews and partnering with influencers, to presenting needs-based product recommendations and promoting trust badges. …Read More
Privacy Policy
This policy (together with any other documents we refer to in it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we Read the full article... …Read More
6 Reasons Why Listening to Customers is Important (And 5 Ways To Do It)
With the power to unlock valuable insights into your brand, drive meaningful improvements and keep your customers coming back for more, listening to customers is something you simply can’t afford to ignore in your ecommerce strategy. Keep reading to find out more about why listening is so important, and how exactly you can tap into your customers’ feelings. …Read More
Meet the Ecommerce Experts Leading Swanky’s Unleashed Teams!
Say hello to the ecommerce experts in charge of leading our Swanky Unleashed teams to success as they compete for a winning business idea to be transformed into our very own Shopify D2C store. …Read More
Making the Move from Universal Analytics to Google Analytics 4 on Shopify
Following Google’s announcement that it will be sunsetting Universal Analytics in 2023, we’ve rounded up everything you need to know about the new go-to solution, Google Analytics 4. Find out when you need to transition by, how you can do it whilst minimising risk, and how Swanky can help. …Read More
How to Improve Your Online B2B Customer Experience
Accustomed to streamlined, personalised, omnichannel experiences with B2C brands, today’s B2B buyers are demanding the same when doing business online. Join us as we explore nine ways you can optimise your B2B customer experience to meet these rising expectations and drive your digital growth. …Read More
PishPoshBaby (Growth Accelerator)
After engaging Swanky for their rebrand and replatform onto Shopify, US baby brand PishPoshBaby joined Swanky's Growth Accelerator program to accelerate their online growth. Our team provided a range of marketing services including PPC, social marketing, email marketing. …Read More
A Guide to Split Testing on Shopify
Your guide to what split testing is, how to take a customer-first approach, and how solutions like Kameleoon can help (featuring insights from the platform's Chief Product Officer, Fred de Todaro). …Read More
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