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How To Generate Sales Data With The Shopify Dashboard
In an insightful analysis of the importance of sales data, Frank V Cespedes argues that 'You Can't Do Strategy Without Input From Sales'. The premise is very simple. Cespedes identifies the problems that arise when "selling, however clever and creative, is divorced from the main strategic reality facing the firm". …Read More
How Quickly Should Your Startup Business Become Profitable?
Starting a new venture - whether a company, venture or project - is exciting, motivating and energising. It can also be a very challenging process, particularly if you are taking on significant responsibilities for the first time. One of the most daunting elements of starting a new initiative is the process of stepping into the unknown. A question that will be particularly relevant for those who are starting businesses and have secured funding from stakeholders (or forfeited their salary in order to get the company up and running) is "how quickly should your startup business become profitable?" …Read More
How to Make Your Website More Accessible for People with Disabilities
In the web design industry we often talk about user experience. The premise is that effective design is constantly considering (and meeting) the needs of website visitors. In other words, it's a matter of form and function. This can often be achieved by a combination of common sense, user testing and a commitment to analysing and improving performance over the long-term. However, we don't very often consider the user experience requirements of people with disabilities. Having worked with the likes of Wheelie Chix, we understand that many of us overcome life's challenges on a daily basis. …Read More
How To Increase Ecommerce Sales: “Get The Best Photography You Can”
If you're running an online business then we know from experience that you'll be doing everything in your power to work out how to increase ecommerce sales. …Read More
How Do I Create a Successful Brand for My Business?
We help our clients to create a successful brand for their business. It's a simple premise, but it takes a lot of skill, experience and listening to do well. …Read More
4 Warning Signs That You Need a New Website
Here's a question for you and your business: would you be able to recognise the warning signs that you need a new website? …Read More
Race Horse Death Watch
Animal Aid, the UK’s second largest animal rights charity, contracted our Swanky team to bring their charity campaigns experience to bear to create this hard-hitting campaign site. We were pleased to lend our consultation, design and development skills and created a website which is rich in information but also easy to navigate and extremely speedy. Read the full article... …Read More
Golden Bear Toys
Golden Bear design and manufacture some of the UK’s best-loved children’s toys – including Go Mini and Peppa Pig! Swanky was selected by Golden Bears’ marketing team to head the development of their new ecommerce store. Our Shopify design expertise and early mastery of responsive design (in 2011) singled us out as the right team Read the full article... …Read More
Trusted Proxies
Designed specifically for the “White Hat” search engine and internet marketing industries, Trusted Proxies provides Enterprise Class Private Proxy Servers that are fast, secure and reliable. The company has grown quickly, turning from a kitchen table based startup in 2010 to a highly respected proxy service provider with clients (and services) around the globe. With this Read the full article... …Read More
Wheelie Chix Chic
WheelieChix is an awesome fashion label offering custom designed clothing specifically tailored for women in wheelchairs. The WheelieChix brand needed an ecommerce solution which could be updated with the minimum of ongoing cost while still looking fantastic in each quarter. Swanky was selected from a range of ecommerce providers due to our complete service offering Read the full article... …Read More
Lashionista
Lashionista has broken the mould in ecommerce store design with a high-concept print feel which (seemingly!) effortlessly conveys the premium nature of the product being sold. Swanky and Lashionista worked with leading graphic artists to put together this beautiful website design, and our team then used our intimate understanding of Shopify theme creation and ecommerce Read the full article... …Read More
How to Rebrand Your Website
If you're investing in a website design for the first time it can be very exciting! There is something very liberating about the creative process. However, if you've already got an established web presence then you're probably carrying different questions. How do you rebrand your website in a way which adds momentum, improves your web design and keeps regular customers happy and engaged? …Read More
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