Animal Aid, the UK’s second largest animal rights charity, contracted our Swanky team to bring their charity campaigns experience to bear to create this hard-hitting campaign site. We were pleased to lend our consultation, design and development skills and created a website which is rich in information but also easy to navigate and extremely speedy. From the initial consultation, we identified a need for a bold colour scheme to display the shocking headlines and data available. We wanted to let the data do the talking so we avoided the use of shocking images, preferring to focus on refining the user experience to make the available data as accessible as possible.
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