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How Does Total Cost of Ownership Vary Across Ecommerce Solutions?
In this article, Dan Partridge, Global CEO of Swanky, compares total cost of ownership across Shopify Plus and other popular solutions, examining its importance as a point-of-difference when choosing an ecommerce platform. He also explores the impact that economic headwinds are having on retailers’ efforts to double down on this cost, and the different ways it can be reduced. …Read More
Shopify Functions is Replacing Shopify Scripts – What Do You Need To Know?
Shopify Functions is set to replace Shopify Scripts over the next year. This change demonstrates Shopify’s commitment to create an increasingly versatile and robust ecommerce platform. Read on to learn what’s happening, what it means for you, and how we can help. …Read More
Case Study: The Ecommerce Growth Strategy that Helped Shackleton Increase YoY Revenue by 74%
Creating a successful ecommerce growth strategy is all about leveraging data to inform decision making and prioritise ideas. This is what our Growth Accelerator team has done for Shackleton, a brand selling expedition clothing for extreme weather. This case study shares some details around our testing and outcomes for CRO, PPC and email marketing. …Read More
Helping Australian Agri-Food Brands Scale Their Ecommerce Food Business
In 2022, Swanky Australia worked with Toowoomba and Surat Basin Enterprise to deliver a program focused on enabling agri-food companies to launch and scale their ecommerce food businesses. Read more to learn about the content we delivered, who was involved, and the outcomes to-date. …Read More
Salesforce Commerce Cloud: SiteGenesis Users Should Consider Replatforming Instead of a SFRA Upgrade
There are numerous issues facing retailers whose ecommerce platform is based upon SiteGenesis, Salesforce Commerce Cloud’s legacy architecture. Whilst Salesforce’s proposed approach is an upgrade to SFRA, a more modern reference architecture, this is an expensive and complex process. Could a migration to an alternative digital commerce solution be the better approach? …Read More
FullStory Agency Partner: Why Swanky Recommends This DXI Solution as an Essential Part of Your CRO Tech Stack
As an official FullStory agency partner, we are proud to be part of a growing digital experience ecosystem, allowing our clients to make smarter decisions with detailed behavioural insights. Join Swanky’s Head of Growth, Matt Abbott, as he explores the top five uses for FullStory - and why these mean we recommend it as a must-have solution in your ecommerce toolbox. …Read More
Shopify Markets vs. Expansion Stores: Which Should You Choose When Going International?
Nichola Birch, Product Manager at Swanky, unpacks how to choose between Shopify Markets and expansion stores with Shopify to help you decide which is best suited to support your brand internationalisation strategy. …Read More
What Can We Learn From These Social Proof Examples?
Social proof is often mentioned in the marketing world. But how does this psychological phenomenon support your brand’s growth in the ecommerce world? Take a look at these social proof examples to see how these are linked. …Read More
Wilkinson Sword
British-born razor brand Wilkinson Sword has become a household name across Europe thanks to its cutting-edge edge grooming products. This multi-national brand has been leveraging Swanky's expertise as a full-service ecommerce agency to migrate from WooCommerce, launch a subscription service and refine their email marketing strategy. …Read More
Bouclème
We leveraged our expertise in ecommerce website design and development to improve the customer journey and create back-end efficiencies for Bouclème's ecommerce team. …Read More
11 Beer Ecommerce Stores Brewed on Shopify
We’ve rounded up a list of beer ecommerce brands leveraging Shopify and its integrations to serve up crisp store designs and refreshingly unique customer experiences. …Read More
Product Bundling Examples for Boosting AOV and Conversions
The quest for increased sales and conversions in ecommerce is ever-changing and has no universal formula for success. Product bundling, however, is a tried and tested strategy to drive sales. Here’s Alex Devos, Data Insights Analyst at Swanky, with tips on how to use product bundling for your store. …Read More
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