How to Create a Prioritised Testing Roadmap (And Why You Need One)
Join Sammy Fraser, Lead Digital Strategy Manager at Swanky, as she walks through how to transform your list of experimentation ideas into an actionable and prioritised testing roadmap. Read More
SEO for Product Descriptions: 7 Tips to Drive Traffic and Sales
Impacting organic search rankings, traffic volume, and customer buying experience, SEO is not something to be underestimated when it comes to your ecommerce strategy. Read on to find out more… Read More
How to Get Your Health & Wellness Subscription Website in Good Shape
Everything you need for a flourishing health and wellness subscription website that builds trust and fosters long-term subscriber relationships - from publishing reviews and partnering with influencers, to presenting needs-based… Read More
6 Benefits of Content Marketing for Your Ecommerce Business
Curious as to how content marketing could benefit your ecommerce brand? Swanky’s Content Executive Han Dickson is here with six advantages of implementing a sound content marketing strategy into your… Read More
6 Reasons Why Listening to Customers is Important (And 5 Ways To Do It)
With the power to unlock valuable insights into your brand, drive meaningful improvements and keep your customers coming back for more, listening to customers is something you simply can’t afford… Read More
Meet the Ecommerce Experts Leading Swanky’s Unleashed Teams!
Say hello to the ecommerce experts in charge of leading our Swanky Unleashed teams to success as they compete for a winning business idea to be transformed into our very… Read More
Making the Move from Universal Analytics to Google Analytics 4 on Shopify
Following Google’s announcement that it will be sunsetting Universal Analytics in 2023, we’ve rounded up everything you need to know about the new go-to solution, Google Analytics 4. Find out… Read More
How to Improve Your Online B2B Customer Experience
Accustomed to streamlined, personalised, omnichannel experiences with B2C brands, today’s B2B buyers are demanding the same when doing business online. Join us as we explore nine ways you can optimise… Read More
Meet the Business Experts on our Unleashed Judging Panel!
Meet the panel of business experts in charge of judging our brand new internal entrepreneurial competition, Unleashed, which will see us launch a new ecommerce website of our own on… Read More
5 Benefits of Ecommerce Testing That Show It’s Not Just About Winning
Join Kate Prior, Digital Strategist at Swanky, as she takes to the blog to discuss how a restrictive “testing to win” approach could be hampering your ecommerce testing strategy and… Read More
A Guide to Split Testing on Shopify
Your guide to what split testing is, how to take a customer-first approach, and how solutions like Kameleoon can help (featuring insights from the platform's Chief Product Officer, Fred de… Read More
Case Study: How Swanky Helped Meal Subscription Brand HelloFresh Start Selling Online in Japan
Swanky’s ecommerce experts helped meal-kit subscription service HelloFresh launch into Japan, their first Asian market. Here’s the story of how we created an exciting Japanese store for the world’s leading… Read More