B2B Email Marketing: 5 Strategies for Ecommerce Success
When executed well, B2B email marketing has the potential to support customer acquisition and retention for any ecommerce business. In this article, we explore some key strategies for success in… Read More
Case Study: Building a Successful Black Friday Marketing Strategy for Essential Jewellery
In this case study, we outline how Swanky’s marketing team crafted and supported a successful Black Friday marketing strategy for Essential Jewellery. The results included a YoY revenue increase of… Read More
Case Study: How Swanky Optimised Klaviyo Email Campaigns for MyClothing
Optimising your Klaviyo email campaigns boosts attributed revenue and increases customer retention. Learn how Swanky’s in-house Klaviyo experts created and implemented campaign flow improvements for MyClothing’s Shopify store. Read More
An Introduction to CDPs in Ecommerce
A Customer Data Platform (CDP) offers unparalleled insight into customer behaviour, both on- and offline. This data enables you to craft hyper-personalised customer journeys and make data-driven decisions. Read More
Keyword Research & MTPE: The Key to Multilingual SEO Success
Developing a multilingual SEO strategy for your ecommerce brand is vital for international success. Join Swanky's Anna Giles as she shares how she creates international SEO strategies that drive traffic… Read More
What Made These 3 Black Friday Campaigns Successful?
Join three of Swanky’s digital marketing experts as they reflect on successful Black Friday campaigns from 2023. They share results, discuss tools and strategies implemented, and consider learnings for future… Read More
How to Improve Your Shopify Store’s SEO with SEO Manager
Without optimising your Shopify store for search engines you’ll be missing out on valuable site traffic and thousands (!) of potential customers that Google could be sending your way. But… Read More
How to Measure Ecommerce Success with Conversion Rate Optimisation
How much do you know about your customers and about their interactions with you? If you have a physical store or rely heavily on the face-to-face interactions of salespeople, then… Read More
Backlinks for Beginners: How to Build Links to Drive Traffic to Your Website
If you’re involved in running a website, you’re probably aware that one of the best ways to improve your online presence is to gain referring links (or backlinks) to your… Read More
How Quickly Can I Expect to see SEO Results?
In a recent conversation with a client we were discussing that age old client/agency SEO question: "how quickly can I expect to see SEO results?" Read More
How to Prepare Your Shopify eCommerce Store for Christmas
In case you haven't yet made seasonal adjustments to your website, here's how to prepare your Shopify eCommerce store for Christmas. In fact, the principles can be applied to any… Read More
How Quickly Should Your Startup Business Become Profitable?
Starting a new venture - whether a company, venture or project - is exciting, motivating and energising. It can also be a very challenging process, particularly if you are taking… Read More