An Introduction to CDPs in Ecommerce
A Customer Data Platform (CDP) offers unparalleled insight into customer behaviour, both on- and offline. This data enables you to craft hyper-personalised customer journeys and make data-driven decisions. Read More
Keyword Research & MTPE: The Key to Multilingual SEO Success
Developing a multilingual SEO strategy for your ecommerce brand is vital for international success. Join Swanky's Anna Giles as she shares how she creates international SEO strategies that drive traffic… Read More
What Made These 3 Black Friday Campaigns Successful?
Join three of Swanky’s digital marketing experts as they reflect on successful Black Friday campaigns from 2023. They share results, discuss tools and strategies implemented, and consider learnings for future… Read More
How to Improve Your Shopify Store’s SEO with SEO Manager
Without optimising your Shopify store for search engines you’ll be missing out on valuable site traffic and thousands (!) of potential customers that Google could be sending your way. But… Read More
How to Measure Ecommerce Success with Conversion Rate Optimisation
How much do you know about your customers and about their interactions with you? If you have a physical store or rely heavily on the face-to-face interactions of salespeople, then… Read More
Backlinks for Beginners: How to Build Links to Drive Traffic to Your Website
If you’re involved in running a website, you’re probably aware that one of the best ways to improve your online presence is to gain referring links (or backlinks) to your… Read More
How Quickly Can I Expect to see SEO Results?
In a recent conversation with a client we were discussing that age old client/agency SEO question: "how quickly can I expect to see SEO results?" Read More
How to Prepare Your Shopify eCommerce Store for Christmas
In case you haven't yet made seasonal adjustments to your website, here's how to prepare your Shopify eCommerce store for Christmas. In fact, the principles can be applied to any… Read More
How Quickly Should Your Startup Business Become Profitable?
Starting a new venture - whether a company, venture or project - is exciting, motivating and energising. It can also be a very challenging process, particularly if you are taking… Read More
How To Increase Ecommerce Sales: “Get The Best Photography You Can”
If you're running an online business then we know from experience that you'll be doing everything in your power to work out how to increase ecommerce sales. Read More
How Do I Create a Successful Brand for My Business?
We help our clients to create a successful brand for their business. It's a simple premise, but it takes a lot of skill, experience and listening to do well. Read More
How to Create a Social Media Marketing Strategy
In last week's article we exposed the brutal reality that most businesses struggle with social media. In fact, only 12% of employees interviewed in an HBR survey felt that their… Read More